Ningbo Clothing Fair Conjecture: Create A "Boao" Forum For The Clothing Industry

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When the reporter asked the Organizing Committee of the Ningbo Organizing Committee on how to use the platform to promote Ningbo to the world stage and become the source of fashion and fashion, Zhou Xueming, the twelfth Ningbo Organizing Committee of the Organizing Committee and deputy director of the Ningbo Economic Commission, said that during the current Expo, the organizing Committee will launch the establishment of the international garment industry promotion alliance.

The organizing committee will also invite domestic and foreign textile and garment industry associations, media, exhibition organizing committee, and R & D, trade promotion, information, design and other institutions to participate in the establishment of textile and garment industry development platform to promote cooperation between domestic and foreign garment bases and garment promotion agencies.

He also revealed: "if the progress is going well, we will hold the international garment Alliance Establishment Conference and issue the" Ningbo consensus of the international garment industry promotion alliance "to form the international garment alliance's cooperation framework, development ideas and operation mechanism.

Zhou Xueming finally revealed to reporters his vision for the future of Ningbo's clothing industry. "I hope it relies on the Ningbo fair to become a forward-looking platform for information release and become the" Boao forum "of the Chinese apparel industry.

It is reported that at present, Malaysia, Indonesia, Singapore, South Korea, Switzerland, Italy and Taiwan, China and other places textile and garment promotion agencies have the intention to participate in the international fashion alliance.

In Ningbo, the relationship between garment enterprises and the Clothing Fair will depend on each other and seek common development.

Zhou Xueming said: "Ningbo clothing can be accurately expressed by 4 groups of keywords: Ningbo and clothing, tradition and fashion, difficulties and opportunities, industry and cooperation.

The reason why the Ningbo fair is able to go today is the solid foundation of the industry and the importance of the government.

"Three services and one city" has become a magnet attracting Ningbo City, clothing industry, clothing culture and Clothing Fair.

It maximizes the function of the fair to serve the garment industry.

The so-called "three services and one city" means upgrading Ningbo's clothing industry, carrying forward Ningbo's clothing culture and innovating the platform of the clothing fair, so as to build Ningbo into a famous Chinese clothing city.

Theoretical innovation is absolutely a luxury for the traditional textile and garment industry. "Three services and one city" is such a luxury.

The concept of urban marketing, which is not replicable, has surpassed the normality of the regional fashion fair and creatively combined Ningbo clothing industry, clothing culture, entertainment fair and Ningbo city to promote it.

Through the introduction of Ningbo's strong clothing industry and excellent clothing culture, we will establish a good image of Ningbo's clothing fair and famous clothing city.

In turn, successful urban brand promotion also serves the garment industry and clothing culture, so as to achieve effective interaction between garment industry, clothing culture, clothing fair and the four modules of the city.

To create the "Boao" forum for the garment industry, we need not only theoretical support, but also unique geographical location to escort it.

With the advantages of ports, Ningbo's textile and apparel trade is in good condition. It has become China's main export base for textile, clothing and production. It has formed the largest economic circle of China's textile and garment industry with Shaoxing, Hangzhou, Jiaxing and Wenzhou.

Ningbo clothing brand, scale, industrial agglomeration and other obvious advantages, is the birthplace of modern clothing industry, currently owns more than 4500 textile and garment production enterprises, more than 2000 enterprises above Designated Size, the total output value is about 100000000000 yuan.

The capacity of textile and clothing is the same as that of Henan Province, and has a large number of famous brands both at home and abroad.

However, from the perspective of economic globalization, Ningbo's textile and garment industry is facing serious challenges and development challenges as well as the whole country.

"The vast majority of Ningbo garment enterprises are OEM enterprises, with low profitability and large space for design and sales promotion.

Under the constraints of macroeconomic regulation and control and the rising cost of raw materials, many of the poor clothing enterprises in Ningbo are facing a difficult choice of pformation or bankruptcy.

Among them, Xiangshan knitting has nearly 1/3 enterprises' losses.

Under such circumstances, it is imperative to develop and update the garment industry in Ningbo, strengthen the construction of the apparel industry chain, realize the innovation and relocation of the fair, and carry forward the clothing culture of Ningbo.

The organizing committee decided to expand the breadth and depth of Wanli activities on the basis of Wanli activities last year. On the other hand, it will combine "going out" and "coming in" to push the activities of miles into depth.

Through diversified channels and measures such as business diplomacy, advertising and key tracking, to ensure orderly and efficient investment promotion, the Ningbo Clothing Fair will be built into six high-end clothing exhibitions including "image promotion, brand cultivation, economic and trade cooperation, information exchange, technology exchange and investment cooperation", and the "service industry's supermarket, leading the cradle of the market", so that exhibitors, buyers, people and cities will benefit from this exhibition.