Enterprises Should Increase R & D Investment

Hong Zhao, the newly elected president of the second board of directors, pointed out in an interview with reporters that Fujian textile and apparel industry has been showing the effect of industrial clusters after structural adjustment and industrial upgrading from imitation manufacturing, OEM production, processing to independent brands.

"In the current development situation, Fujian textile and garment industry should actively improve the capacity of clothing design and development, expand the proportion of independent intellectual property rights in the intangible assets of enterprises, and increase input intensity in R & D and informatization construction."

He said.

In the face of the increasing competition in the international market, Fujian textile and garment industry is actively taking the road of innovation and upgrading, establishing an innovative mechanism, introducing the latest international technology and equipment, production and processing technology, speeding up the cultivation of talents, strengthening the research and development of textile fibers and fabrics, improving the quality of Fujian textile and clothing, gradually developing its products to the direction of multi variety serialization, and increasingly distinctive regional characteristics.

"The ever-changing development of the market is important for our own marketing ideas to be implemented.

Brand building can not be maintained solely by capital, but the development of brand relies on accumulation.

We must strengthen the meticulous management of all aspects, and make the brand stronger and stronger.

He said, "in the field of Chinese clothing, Wenzhou is a Western-style clothes, and Jinjiang is a casual dress with different advantages.

If we want to develop, we must get rid of all kinds of bondage and let go of our hands and feet to do things.

Details are yardsticks for measuring quality, such as our new casual pants, which embodies the details of the exquisite, practical and humanized.

For example, the clothes can be subdivided into mobile phones, spectacles and so on, so as to facilitate the classification of items.

Now, a group of wiser and more rational enterprises will turn their attention to technology.

Despite the difficulties encountered by garment enterprises over the past two years, most enterprises still have strong desire to acquire advanced professional equipment, and there are good phenomena such as building their own laboratories.

These measures, on the one hand, reduce the use of manpower, improve production efficiency, on the other hand, increase product development capabilities and improve product quality.

Foreign luxury brands and designer brand clothing can be sold at a high price. On the one hand, they are based on the gold content of their brands, and on the other hand, they are supported by strong technical forces.

He believes that the competition of clothing is to some extent a competition of speed. The "fast fashion" that changes constantly requires fast reaction, fast delivery and quick settlement. If we do not make use of advanced science and technology, we will not be able to make mistakes only by relying on manpower.