Application Of Logo Design In Dress Design From Olympic Games

With the Olympic Games being held in Beijing, the eyes of the people all over the world are converging to China.

As a special large-scale activity, the dress design of the Olympic Games can not be ignored, because the large-scale activities are not only to complete the activities themselves, but also an exchange platform.

To some extent, clothing is taking on the role of communication medium.

Excellent costumes can spread culture and increase mutual understanding among participants.

With the expansion of the scope of the Olympic Games, mascots, ideas, emblem, trademarks, and core graphics have become indispensable symbols of activities, and are used by planners in various fields of large-scale activities.

The word mascot came from Mascotto, Provence, France. It was not until the end of the nineteenth Century that it was officially spelled into Mascotte.

The English Mascot evolved from this to refer to people, animals or things that could bring auspiciousness and good luck.

With the development of the age, the meaning of mascot is extended to the product of primitive human culture.

Nowadays, all kinds of large-scale events such as world exposition, Olympic Games and World Cup football match have their own mascots. In fact, mascots have become one of the symbols of large-scale events, and have the meaning of successful and successful wishes.

Mascots are mostly made into toys, posters and other souvenirs.

For example, the mascot Waldi of the 1972 Summer Olympic Games in Munich, Germany, a short legged long German hunting dog, is the first official Olympic mascot in the history of the summer Olympic Games. It represents the tenacity, persistence and agility of athletes.

Waldi has been made into souvenirs of various forms and sizes: plush, plastic toys, posters, buttons and so on to publicize and commemorate this Olympic Games.

In the process of designing the mascot, designers have introduced the concept of technological aesthetics, which is simple and close to the design concept of craft decorative painting, which has affected many Olympic Games.

Since then, mascot has been widely used in every Olympic Games. The host countries have chosen some cute animals as mascots for the Olympic Games to distinguish them from the Olympic Games.

This has also become a tradition of the Olympic Games.

Through the image of mascot, we can show the spirit of "higher, faster and stronger".

One of the characteristics of Olympic Games and other large events is the universality of the participants. They come from different countries and nationalities and have different ability to recognize characters. Therefore, mascot can be used in the design of staff clothing, which can accurately convey information, have strong interest and aesthetic taste, and can activate the atmosphere to minimize the fatigue of the participants.

Mascot patterns used in large-scale clothing design, usually used directly, or to extract its color to use.

In the design process, we should make full use of the symmetry and balance principle in the formal beauty principle.

The shape, size, color, density and decoration parts of mascot patterns are important aspects of the aesthetic effect of fashion patterns.

The mascot pattern is mainly used for large-scale activities of costumes style design, uniform can be used in a small area.

The main parts are the front and back clothing, collar and scarf patterns.

Among them, the front and back clothing is the main design area, and the collar and chest can be used with small logo patterns. In the scarf and package design, the mascot can be designed as a continuous pattern as the design of the fabric used.

Its color is usually used as a harmonious color of clothing.

Major conferences and sports events usually have emblem.

The emblem should embody the theme, venue, time of holding, host country (region, unit) and so on.

The emblem is a totem of every large event. It shows the world's understanding of the spirit of large-scale activities to the whole world.

In the early days of the Olympic Games, the cover of the wrap up report was recognized as the official emblem of the Olympic Games.

The three elements of Athena, ancient Olympic arena, and time stamps the Olympic emblem of the Olympic Games with the modern Olympic Games.

But the shortcomings of the poster are complex and not easy to promote the Olympic Games.

In the 1900 Paris Olympic Games, Paris artists used the shield shaped Paris emblem as the main body, creating the first emblem like emblem in Olympic history, making the emblem more convenient to remember and disseminate.

This is a bold attempt in the history of the modern Olympic Games emblem, creating a new era of Olympic logo design.

By the tenth Olympic Games in 1932, the Olympic symbol of the five Olympic rings symbolizing the five continents first appeared on the emblem of Losangeles. This is a major turning point in the history of the Olympic emblem, marking the gradual development of the Olympic logo design and standardization.

The emblem of the 2008 Beijing Olympic Games is called "dancing Beijing". It is a Chinese seal.

This "China seal" engraved the oath of Olympic movement for a country with 1 billion 300 million people and 56 ethnic groups. It witnessed the advocation of the Olympic spirit by a nation with ancient civilization and modern demeanour, presenting a future oriented city's aspirations for Olin PEAK's ideals.

The emblem is applied to dress design, which embodies the function of work.

In the design of clothing for large events, its application has two meanings, one is internal unity, that is, the wearing staff should act on the belief represented by the emblem as a code of conduct, so that the wearer can produce cohesion and centripetal force, and easy to organize internal activities.

The two is external guidance, which includes two aspects of vision and behavior. Through effective visual expression forms, the group unify the spirit connotation represented by itself and produce differences with other groups in order to prove its function.

The emblem is usually applied to the chest or the outer side of the upper sleeve.

Uniform style and casual style of clothing can be used.

There are mainly three ways of application: one is directly printed on the outside of the chest or sleeve, and the other two is distinguished from the fabric itself.