Fashion Brands Enter Sports Field, Sports Clothing Brand Expansion Trend Is Obvious.

As the trend of movement is getting stronger and stronger, it is also driven by the successful cooperation of Stella McCartney and Adidas and Yohji Yamamoto and Y-3, even Tory Burch and Derek Lam, etc.

All joined in the field of sports to develop a series of sports.

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Whether designers, sportswear brands or outdoor clothing brands prove that women are more concerned about outdoor sports than ever before.

According to the NPD group's consumer tracking service, the sales of the whole sportswear dollar increased 17% to 41 billion dollars from 12 dollars a year in the last 35 billion 100 million months to August 2015.

Dollar sales rose 21% to $19 billion, compared with $15 billion 700 million a year ago.

In fact, it has long been reported that many sportswear brands are expanding in Hongkong.

Last month, Lululemon opened second stores in Tongluowan's Shen Shen square, and Under Armour opened a new store covering more than 3000 square feet in central. Now the total number of stores in the city is 3, and 2XU has opened its first store in Sogo.

In early May, Fila also opened its first flagship store in Tsim Sha Tsui.

This momentum is not only promoted by the strength of the fitness trend, but also benefited from the development of the sports mechanism such as SoulCycle, The Movement, Flywheel, Model FIT, FlyBarre, AKT, Peloton, Tone House, Tone, Flywheel, and so on.

In view of all the benefits brought by the movement, traditional sports brands are also trying to intensify their innovation and development.

The US outdoor sports apparel brand Columbia Sportswear and REI, the largest outdoor goods retailer in the US, have held West Chelsea activities in New York this week.

REI, headquartered in Seattle, has a market value of US $2 billion 200 million. It owns REI brand, REI Co-Op, and a brand new evrgrn located in the comfort and leisure outdoor social life area.

In addition, the latest partnership agreement between sports brand Reebok and the world's top comprehensive combat organization UFC will become the exclusive clothing and equipment brand authorized by the UFC world. For UFC athletes, the UFC competition week equipment and the fighting night suit are unprecedented.

Amy Klaris, brand strategy director, said almost 45% of Reebok clothing sales were promoted by women's clothing series, and the target will reach 55% by 2020.

The US luxury clothing brand Tory Burch announced the launch of a new sportswear brand Tory Sport this year.

The first series of the brand will include 151 single items, including clothing, handbags, shoes, accessories and other items in running, tennis, golf, swimming and yoga. The overall selling price is between $55 and $550.

During the fashion week in New York, the brand opened a pop-up shop of Tory Sport brand in New York Elizabeth Street 257.

The official Tory Sport store is expected to open in New York next March at Fifth Avenue 129.

Sports brand Bandier will set up a boutique store in New York and Dallas in the next two weeks.

The company will also move its Manhattan store to a 3000 square foot space at 164 Fifth Avenue in New York, and will set up a 1800 square foot fitness workshop.

Derek Lam also works with the famous sports clothing shopping website Athleta to create a series of sports.

Derek Lam believes that this collaboration helps him learn more about sportswear design and production techniques.

Kate Spade New York is launching the 2016 spring Limited Edition Athleisure series with the US yoga clothing brand Beyond Yoga.

Kate Spade &Co. executive vice president and chief marketing officer Mary Beech called the new product line a "deliberate expansion of our lifestyle product."

Kate Spade New York and Beyond Yoga cooperation series will be sold in specific areas, franchised stores, katespade.com and beyondyoga.com.