Tai Ying East Clothing Trade City: Create High Tech Miracle

Guangdong the Yellow River Group Co., Ltd. and Dongguan Daying Property Management Co., Ltd. jointly invested more than 3 billion, started in 2004, lasted for 3 years, and opened in March 2007.

Daying East International Garment Trade City, with nearly 100 thousand square meters of business area, more than 2000 berths, more than 600 square meters of the large hall, 100 thousand square meters of super large parking lots, has become the most modern and modern shopping mall in Humen.

In the famous clothing city of Humen, there are more than 20 clothing shopping malls in the area of one square kilometer. There are all the rich people's fashion cities that make millionaires and even millions of millionaires. The the Yellow River fashion city has a reputation in the industry.

Daying East International Garment Trade City is one of the most modern and functional shopping malls in Humen, creating the high-tech wonder of Humen's existing clothing market.

The first is the highest floor.

The East International Building is 29 storeys high. This is the first clothing store in Humen.

Two, traffic is the most convenient.

The first floor of the shopping mall is the Yongan passenger station in Humen. There are as many as more than 3000 times a day's buses and shops.

The three is the largest parking lot.

The 2 floors, 3 floors, 7 floors, 8 floors and 9 floors of Orient International are large parking lots. From 1 floors to 9 floors, the two way lanes can reach every floor and solve the parking problem of purchasers thoroughly.

The four is the most elevator.

The shopping mall has 2 large cargo staircases, which can solve the needs of merchants entering and leaving the goods.

In addition, there are 2 flat elevators, 2 sightseeing elevators and 20 escalators on the 1 floor ~6 building.

The five is to invest huge sums of money to build a flyover connecting the Yellow River fashion city.

The flyover is 8 meters wide and 100 meters long. It connects with the 3 floor, the 4 floor and the 5 floor of the fashion city of the Yellow River.

The six is to open up the underground tunnel with the Yellow River fashion city to facilitate the traffic between the two shopping malls.

Seven, a reasonable division of clothing area, clear positioning.

The 2, 3 and 4 floors of the shopping mall are the direct selling center of the fashion clothing factory, and the 5 and 6 floors of the mall are the strong brands in Humen.

At present, YISHION, Zai Dai Jia, BOSS, Deng Xi family, faction ginseng, warm cowboy, Disney, Shan Tong, goodwill Princess and Busen men's wear have already set up brand area in Dongfang International to display their image, which is not available in other shopping malls in Humen.

The 10 floor to the 29 floor is the commercial residential area.

The eight is to build a T platform in the 2 floor hall to provide free walking platform for businesses.

The nine is to invest 200 thousand yuan. In the 2 floor, the central hall is equipped with 7.6 square meters of large screen TV, with a customer rest area, so that we can do everything for the sake of our customers.

As we all know, any new market has a fostering period.

In order to cultivate a good market, shopping malls have taken various measures to ensure that businesses have a good business environment while doing business.

First, the acquisition of clothing professional website, the establishment of online trading platform.

Recruitment of professional network talents, free operation of business channels for shopping malls.

The two is free rent and only a small amount of management fees.

Strong support for operators entering the market.

Three, organize a variety of activities to stimulate market sentiment.

A series of activities have been launched successively.

For example, in September 6, 2007, the large-scale activities of "fashionable autumn and glamour" opened the prelude to the promotion of Tai Ying East International Autumn and winter clothing.

In 2007, the "perfect" clothing selection contest hosted by Dongguan TV station was held in Daying East International Trade City.

In 2008, "fashion Humen and glamour" opened the curtain on Clothing promotion in the first half of the year.

In July 13th this year, the first model competition of the "overseas Chinese Cup" in Guangdong was held on the 2 floor of the shopping mall.

There is a fashion show every day during the month of Daying business brand exhibition. The company invited professional models to serve the enterprises free of charge.

In addition, it also runs a joint venture with the Hongkong Clothing Institute.

Everything in the shopping mall starts from the prosperous market, all for the management households.

Four, we should adopt incentives to do well in joint operation.

In order to encourage business operators to improve the quality of products and store image, since last December, the company has issued a reward method for business management, and set up a work inspection team, which is attended by the representatives from the business management department, offices and some business representatives. It regularly inspected businesses from the aspects of personal management, sufficient supply of goods, compliance with regulations, good image and timely payment, and rewarded with less management fees or free management fees, which greatly mobilized the enthusiasm of businessmen.