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American Barrack Apparel Listed Rich Clothing Promise To Focus On The Main Business For Ten Years.

2008/8/30 15:38:00 21

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August 28, 2008, a lucky day.

Zhou Chengjian completed a gorgeous turn. Metersbonwe successfully landed on the small and medium sized board and its brand new brand: "I & CIC" came out, and the curtain of the United States Empire slowly began to open.

No disappointing the market, it made a good start to win the market. It opened up a high price of 30 yuan, the highest to 31.50 yuan, an average gain of 36.13% and a turnover of 43 million 878 thousand and 500.

For the performance of stock prices, Zhou Chengjian sincerely told the China Times reporter: "we do not care about stock prices, and stock prices are determined by market and supply and demand.

What we can do is focus on doing business well so that we can better repay investors. "

　　一個(gè)簡單商業(yè)模式的成功

Zhou Chengjian, the legendary costumes in the mainland, is surprisingly handsome and very young.

A casual dress, smile sincere and leaky.

For the journalist's question about the title of "the richest clothing in the mainland", he said frankly: "many people who make clothes are richer than I am. Like JEANSWEST's boss, there are 300 billion assets."

In fact, according to the closing price of 26.9 yuan in August 28th, Zhou Chengjian's figure has reached 16 billion 140 million.

But for wealth, he said: "I do not value money. These are just the ups and downs of numbers.

And will not be used for consumption, but to better invest in the development of enterprises, to do a good job.

There is something in the smile.

"We went to the training class in the morning, and the people at the Shenzhen Stock Exchange told us that we could say anything before going public, but we can't say anything after going public."

For the media raised about the choice of UBS underwriters and capital operation problems, Zhou Chengjian frankly, completely do not understand, it seems that clothing predators are not capital experts.

This just confirms that Zhou Chengjian is "just a tailor and wants to be a tailor" sincerely.

The development of Smith Barney is as simple as Zhou Chengjian's.

Zhou Chengjian asked reporters many times, "you have to ask us what our characteristics are.

Well, I tell you, our characteristic is that we have no characteristics, that is to make clothes, do a simple thing well, that's all.

There is no trick to win, but the expansion of the United States in the garment industry can only be described by multiplier.

The brand was founded in 1995, and after 13 years of dedicated development, its share in China's clothing market (000902 market share, love stock and information) has been far ahead of other brands.

According to company information, as of March 31, 2008, there were 2211 brand stores all over the country.

The issue of new shares in small and medium sized panels 70 million shares, the issue price of 19.76 yuan, the issue of price earnings ratio of 22.74, raising funds 1 billion 383 million yuan.

This is not a stop. Smith Barney has launched a new high-end brand "Mei & Chi", which aims to expand the new sales market and to give new impetus to the subsequent development.

Long term focus on single brand operation of the United States, began to extend their product lines, multi brand giant figure has been dimly visible.

The fund-raising funds are mainly invested in two blocks, marketing network construction projects and information system construction projects, "80% investment marketing network, 20% investment IT".

Zhou Chengjian said.

Orient Securities pointed out that the former is conducive to the encryption and structural optimization of the company's channels, and the increase of sales revenue, which is conducive to the improvement of the company's brand image and influence, and also helps to seize scarce resources of shops, which is in line with the company's strategic development trend.

Although the latter will not bring direct income and profits, the implementation of the project will play a very important role in the subsequent development and comprehensive competitiveness of the company. In the long run, it will be reflected in the promotion of the company's financial indicators.

　　承諾專注主業(yè)經(jīng)營十年

"We only make clothes at this stage, and my commitment is 10 years."

Zhou Chengjian said at the meeting of Mei & Chi brand.

The conference was grand and magnificent, and the participants were in a hurry.

A clothing industry veteran told reporters that the brand press conference was well done by domestic enterprises.

"Especially the models you invited, you can see them very well."

By the end of the first quarter of 2008, the United States has 284 Direct stores and 1927 franchised stores, with over 3000 varieties of products designed in the year, and sales of 3 billion 150 million yuan in 2007.

For the new brand of independent operation Mei & CIS, Zhou Chengjian boldly gave an estimate of 30% of the annual compound growth rate.

Targeting overseas clothing giant ZARA and H & M, Metersbonwe's own reason: as of the end of the first quarter of this year, the company has 2211 stores in the country, and ZARA's domestic layout is far from enough, and after a new round of fund-raising networks and big stores, the marketing network will synchronously upgrade in quality and quantity.

It is predicted that after the completion of the project, the annual sales volume will increase by 11 million 100 thousand, accounting for 20.83% of the company's sales in 2007.

Quick!

Speed is the lifeline of fashion industry, which has been widely recognized by the industry.

Zhou Chengjian said that the company needs to meet the needs of consumers at the fastest speed. Clothing marketing should pay special attention to the double effect force of "consumption experience and cultural experience".

The more close to consumers, the longer the fashion marketing mode, and the product is no longer a single quality competition, but a comprehensive quality contest.

The era of resource intensification and management refinement has arrived, so it is particularly important to dynamically excavate the value of upstream and downstream supply chains.

Smith Barney