Brand Story: Michael Kors

When Michael was only four years old, with his cute appearance, he became a child star in oatmeal advertising.

When Michael was only ten years old, he sold self-made printed T-shirts and leather vests at the Iron Butterfly store.

In 1978, he studied in New York Citys Fashion Institute of technology, and later he worked as a designer and sales agent in Lothars.

Micheal began to contact many top characters in Lothars, such as Cher, Diana Lo Diana and Barbra Streisand, and attracted the attention of many fashion reporters, helping to develop their own brands in the future.

In the early 90s, minimalism was popular, and it was famous for its leisure style. Michael Kors, a typical American style, was also popular.

In 1993, he was forced to go bankrupt because of the departure of Italian designer from Michael, and suspended the brand development.

After ending the brand, Michael was hired by LVMH and became the creative director of Celine.

LVMH also acquired three shares of Michael Kors brand and opened flagship store for Michael Kors in Madison square, New York in two thousand.

In the same year, Michael won CFDA (The Council of Fashion Designers of America, American designers association) Designer Award for women's wear. Besides women's clothing, it won the next Award for the 2003 men's wear designer award, which proved to be broad in design and highly respected by professionals.

Since Michael launched its first ornament series in 2001, the products of Michael Kors have been extended to handbags, shoes, leather goods and glasses.

Since 1997, sporadic men's wear styles have been launched. In 2002 January, Michael Kors launched the first complete men's wear series.

In 2004, Michael launched a series of MICHAEL BY Michael Kors series, providing a series of relatively inexpensive Michael Kors series, and sold in some of the first tier department stores, including men's fashion and handbags, so that more layers of guests can wear.

In addition, Michael Kors is also the costumes for many movie designs and many women's stars, including Oscar Theron Charles Charlize Theron, Catherine Zeta-Jones, Gwyneth Paltrow, and Rene Russo.

Michael officially left Celine in 2005 and focused on the development of its own brand.

Starting from the opening of the first specialized shop in Asia, we believe that Michael Kors will put more resources into Asia and play a big role in Asia.