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China'S Sports Apparel Market Needs To Speed Up The Standardization Process.

2008/9/24 13:52:00 27

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If the standard is a threshold, how will the standard system popularized by the sports clothing branch integrate these three thresholds in terms of enterprise standards, industry standards and national standards?

Yang Shibin: from the global point of view, the standard of enterprise is relatively high, which is divided into the standard of the top enterprise and the general enterprise.

The standard of cutting-edge enterprises is very high, for example, the international first-line brand, they will require all aspects of the supply chain to be matched with them.

The standard of cutting-edge enterprises can not be extended to the whole industry to certify, because only a few enterprises can achieve the standard, which is not only conducive to maintaining the balance of competition, but also hitting the operating power of the weak enterprises.

The huge competition in the industry can continuously improve the technological level of enterprises, of course, this will also continuously improve the operation cost of enterprises. From this perspective, there must be certain differences between enterprise standards.

The standards of general enterprises have certain limitations, because every business has its own account book to face.

Industry standards will also have a certain threshold, which has a high degree of concentration, because it has to ensure that a considerable number of enterprises can meet the standards.

The national standard emphasizes more comprehensive balance, so the national standard will be more extensive.

Reporter: what is the international standard of sportswear?

Yang Shibin: the international sportswear standard can be divided into three categories: one is the standard for professional clothing used in competitive sports, the other is the standard of casual clothes worn by the people, and the other is the standard of functional protective articles.

We will draw up our standards with reference to some international sportswear standards in the future. However, because some sports are not popular in China, for example, the product standard of baseball will not be imported for the time being. This is based on the popularity of a sport. We will first find the standards of consumer awareness, high popularity and promotion value in the society.

Reporter: in order to cater to the standards set by you, will the production equipment of some small and medium-sized enterprises upgrade rapidly?

If there are enterprises whose products fail to meet your standards, what are the measures?

Yang Shibin: some enterprises' production equipment will indeed improve, but for those who only do production and processing, such a change will not be great, because if the one-time changes are too large, the production cost of enterprises is very difficult to digest quickly. Upgrading is a continuous process. Without this process, it is difficult for enterprises to make progress. Even Anta did not build a scientific sports laboratory overnight.

The core purpose of our standard setting is to promote the upgrading of enterprises' technology and to consider the economic affordability of enterprises in terms of input.

Of course, if the products of some enterprises fail to meet the standards, they will not be able to enter the market. They will be defined as substandard products and be dealt with by the law enforcement agencies.

Reporter: does the standard system of sportswear affect the raw material suppliers most?

Yang Shibin: the standard system of sportswear has the same effect on the brand enterprise, because the outside of the product is brand, which is raw material.

In addition, the first requirement of each sport for clothing quality is also different.

Although the standard is the threshold first, we will actively assist the upstream and downstream enterprises to enter this threshold. The vast majority of enterprises in the domestic sportswear market are now aware of the importance of speeding up the standardization process.