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Is It Really Cost-Effective To Discount Clothing Holidays?

2008/9/25 16:48:00 35

Every holiday season, the mall will do a lot of discount promotions.

Immediately after the "eleven" golden week, I received several short messages from my close friends, and I went shopping in the mall on holiday.

But in the face of endless sales promotion activities, I have always wondered, will businesses really reduce prices to three to half off or even ninety percent off of normal selling prices?

Or is there another reason?

Ms Nala

When it comes to "eleven" long holidays, many people are waiting for this time to go to the major shopping malls to sweep the discount clothes, and the discount on which stores has become a hot topic in recent times.

But when you prepare the money bag, do you pay attention to the discount on the market?

The reporter interviewed Mr. Zhang, a staff member of a shopping mall, and realized that the discount of some clothing stores was virtual.

Return ticket

Wool comes out on sheep.

Consumers need to figure out how much the "benefits" of the coupons are, otherwise, the brain can only be led by buying a nose when it gets hot.

For example, 100 yuan to 50 yuan, from the surface, is playing 50 percent off, everyone is crazy to buy, in fact, is playing 33% off (spend 100 yuan to buy 150 yuan of goods, their own calculation to play a few discount?

)

100 yuan back to 100 yuan, 100 yuan back to 60 yuan, and so on, are not so "beautiful" at all.

According to Mr. Zhang, before each coupon activity is the busiest time, they must negotiate with the brand agents about the cost loss during the activities.

In other words, the mall will pfer the "loss" to the brand agents. Agents must digest these losses. Then the next thing is obvious. Consumers must be the ultimate bearers of "losses".

"Coupons are wool on sheep and do not think they have taken advantage of it."

Mr. Zhang said.

Therefore, careful consumers and customers who often go shopping will find that when they have activities, they will not get rid of good clothes, or they will not participate in activities, or sell backlogs, which are old ones.

Mr. Zhang also reminds us to know the detailed rules before consumption.

For example, some coupons will be told that they have to spend a certain amount of money to use when they are consuming, or they must be used in remote Zhangdian.

Almost every shopping mall's coupons are in an inconspicuous place with the words "the final interpretation is owned by the store". If you don't know clearly, you may not be willing to drive to the rural branches for 50 yuan or 100 yuan shopping coupons.

Discount

Big brands hide small brands.

Sometimes, the discount is not really a discount, but it will raise the price first and reduce it at the holidays.

Mr. Zhang said, big brands will not raise the price, because their price tag is when the factory is ready to hang out with the merchandise, so it is difficult for the manual to modify it, but it will pick up the good goods at the discount.

Small brands are different. There is no fixed price on the product, but handwriting, which can modify the price at will. Only labels on ingredients are included in the products.

Mr. Zhang said that this is because the market is forced to discount manufacturers in the face of fierce competition.

Some good brands do not participate in discounts, nor do shopping centres.

In comparison, those small brands are not competitive if they are not attractive to the price, so they will first increase their prices and then offer a discount.

The more expensive clothes they sell nowadays, the more often they are not quality, but because they can not afford to lose.

Is holiday discount really as cost-effective as you think?

Consumers have to weigh it carefully.