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New Trend Of Cluster Development Of Global Textile And Garment Industry

2008/10/11 9:49:00 44

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At present, the development of textile industry cluster has entered a higher stage. The industrial clusters have invested more funds and management in the construction of industrial public service platform and support system, regional brand construction and industrial park construction.

Among them, the construction of a professional market system is an important part of the construction of public service platform, so that the specialized market has increasingly become the logistics center and brand exhibition center and Information Exchange Center for raw materials and products trading to promote the development of industrial clusters.

It is understood that on the one hand, the industrial cluster government is planning to build a specialized market, vigorously developing the modern logistics and pportation industry, and promoting the upgrading of the original professional market.

The largest textile market in the world, with the largest variety and highest turnover, is the textile market in Shaoxing, Zhejiang. It is planned to invest 3 billion yuan for the upgrading project.

Among them, the joint market of 1 billion 200 million yuan is a new generation market with a modern style, with a total construction area of 160 thousand square meters and more than 1600 business rooms.

It will be the largest market in the textile city.

Its design has fully absorbed the advanced concepts of international large commercial centers, and has been built according to the demand of modern commerce.

Zhejiang Tongxiang Pu Yuan woolen sweater market has also built an international trade area on the basis of the original, and was completed in late 2007 and opened to the outside world.

The director of the market management committee of Pu Yuan sweater said: while guiding the brand development of enterprises, the government also expects to build a platform for foreign trade through the platform of the professional market, open up the vision of enterprises, and "both inside and outside", so that the excellent brand enterprises of Pu Yuan will not only do well in the domestic market, but also expand the sales of foreign trade.

Market restores function and improves enterprise reaction speed

The professional market has become the forefront of enterprises in the industrial cluster. Many enterprises have set up their sales centers in the specialized market, forming a new "Post shop and factory" marketing mode in the new era.

Judging from the current construction of the specialized market in the cluster, the market itself has paid more and more attention to the functional construction of the market, so as to meet the current order change, e-commerce and small batch and multi brand purchase changes.

In Yiwu, there are not only textile fairs, but also the "China Digital City" in Yiwu, which meets the purchasing needs of global businesses.

At the scene of Yiwu Small Commodity City, there is a global sourcing service center, which has a complete list of supplier classifications. It can provide consulting services to purchasers at any time.

At the same time, the "Yiwu commodity price index", which has been running for many years, has become a global purchasing vane.

Shaoxing light textile city and Shengze China Eastern Silk Market are all working hard to create the "product price index" represented by their core products, with a view to guiding market pactions; the design of protective services is launched in the international textile city of Jieshi bridge, and the product development information registered in the management center will be protected by intellectual property rights in its market.

Therefore, the enterprises in the current specialized market not only sell products, but also sell designs, drawings, R & D patents, and R & D themselves can gain more value from the market.

Regional brand creation, all-around start

The regional brand construction of industrial clusters is a strategic development goal, and a characteristic development mode.

Under the advocacy of the governments of various industrial clusters, the industrial clusters are relying on characteristic products, and build regional brands with the core of production enterprises, professional markets and brand products.

Beijing CHIC2007, Humen YISHION, Ewing, Wen Chun, Yi Yun Er, ISO and other major brands came out all the way.

Although all of these brand exhibitors are declared by enterprises themselves and the form of publicity is also determined by the enterprises themselves and the expenses themselves, the Humen town government still encourages and supports them, and carries out overall planning in the exhibition, which highlights the brand personality of the enterprises and reflects the overall strength and image of Humen's famous clothing towns.

Therefore, when people see these brands, they will think of Humen and feel the overall image of Humen at the same time.

In Humen, a number of market brands such as Fu Min fashion city, the Yellow River fashion city, and Tai Ying women's wear city have long been renowned both at home and abroad. Together with Humen's clothing industry, they have become a part of Humen's cluster brand.

The textile and garment industry is mainly small and medium-sized enterprises, and small and medium-sized enterprises in all industrial clusters account for about half of the enterprises above Designated Size, while enterprises under the scale account for about 1/3 of the whole industry, but more than 70% of the export products are products produced by small enterprises.

From these reasons, we need the coordinated development of industrial clusters and the market, forming the development trend of production and marketing linkage, and domestic market and foreign market linkage, so as to promote enterprises in industrial clusters to shift from simple processing trade to general trade, from production to production and marketing integration, so as to achieve balanced development.