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The Listing Of Clothing Enterprises In Wenzhou Is A Process, Not A Result.

2008/10/11 9:49:00 31

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With the adoption of the initial application of the news birds, and the rising share prices of YOUNGOR and seven wolves, Wenzhou's clothing industry began to focus on the capital market and find other ways for the enterprises to become stronger and bigger.

It is understood that at present, apart from Semir is preparing for listing, Wenzhou several other casual wear enterprises are also preparing to go public.

Wenzhou clothing is in adjustment period.

There are no strong advertisements like Fujian, no large-scale production plants in Jiangsu and other places, and few of the leading Wenzhou in the domestic industry.

In the past, Wenzhou's clothing seemed to be too quiet.

Ma Jinlong said that the clothing industry is a symbol of the development of the region, and it is also one of the most competitive industries. The Wenzhou apparel industry has gathered the largest number of the best entrepreneurs in Wenzhou. These outstanding entrepreneurs will create much more value in other industries.

However, at present, the apparel industry in Wenzhou is not in the forefront of the country, either from the whole or the individual, and the competition from home and abroad should still attract the attention of the industry.

Chen Guoqiang, deputy director of the Institute of industrial economics of the China clothing association, said: "although it seems that the clothes in Wenzhou are too cold now, it seems that the clothing industry in some areas is not so good.

But in fact, Wenzhou clothing is in a stage of accumulation and upgrading, and occupies a very important position in the national garment industry.

He said that in the past, Wenzhou's clothing product innovation surpassed Ningbo, and then Fujian's channel innovation was catching up with Wenzhou, and now the garment industry in Wenzhou is going to win, and it's up to mode innovation to find its own way and its own mode.

Listing is a process, not a result.

Before holding the forum, Zheng Chenai, President of the clothing trade association, said that the listing of the wedding birds has caused a great stir in the small and medium-sized clothing enterprises in Wenzhou.

And in response to the requirements of enterprises, the listed training institutions in recent days will provide training for some garment enterprises.

He said that this kind of listing training does not mean that all enterprises should be listed, but this will give SMEs a chance to learn.

Wu Zhize said that after the listing of the company, on the one hand, the popularity of the brand can be improved rapidly. Consider how many shareholders are concerned about the stock of the company every day, which is much better than many advertising inputs.

In addition, the listing of enterprises allows all aspects of enterprise management to be standardized, including employee benefits.

At the same time, it also builds a competitive platform for enterprises and improves the credibility of enterprises.

"The listing of enterprises is a process, not a result," he said.

Maybe after the listing, there will be many changes in the management and operation of the enterprise, but the development of the enterprise will not change at all, otherwise it will be the end of the matter.

Although the topic of listing has attracted the attention of garment enterprises, most enterprises believe that listing is only one way, and suitable for application.

Chen Xiaoxiang said Zegna has not been a listed company for more than 100 years. Listing is one of the ways to upgrade the enterprise, but it is not the only way.

After the merger with Zegna, Xia Meng & Jerry company now has gross profit of 75% per year, but its net profit is only 8% - 9%, and the rest is used for employee welfare and enterprise basic investment.

After many years of cooperation with Zegna, Chen Xiaoxiang's greatest experience is to "learn to let go". He said that the enterprise alliance must go through a painful running in period. The key is to see whether you can relax your mind and learn to let nature take its course and learn to let go.

Ma Jinlong also said that listing is only a means of financing, and the development of enterprises can consider joint, brand or listing, but the business can not be changed at all.