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Internet Testing: The New Trend Of Dress Marketing

2008/11/5 9:25:00 23

Internet users: a new group focusing on dress marketing

Internet marketing has penetrated into all aspects of the clothing industry now. It has become a promising tool for the apparel industry, no matter it is used as an auxiliary means to expand the original brand, to engage in investment, or as a new channel for wholesale and retail.

At the same time, various forms of marketing have become a magic weapon for these businesses to make money.

At present, websites offering free trial products are rapidly becoming popular among netizens, and the experiencer is known as the "Internet tester".

It is not difficult to become a web tester. Users can log on to trial nets, fill in real personal data and apply for the merchandise they want to see, then get the trial gift after being approved by the manufacturer.

Monroe fashion net is now launching a pure cotton underwear as a trial gift, attracting many "test guests".

China's clothing industry has gradually entered the brand competition era that creates personalized experience through fashion trends.

Clothing should not only be functional, practical, but also aesthetic.

In essence, clothing brings people a kind of dress experience, which makes the consumers' identity and personality perfectly interpreted from this experience.

It is no longer a simple comfort and appropriateness that can give consumers the impression that they are more likely to come from brand positioning and culture.

As a result, clothing enterprises implement brand communication strategy. It needs to understand that consumers are becoming more and more personalized and emotional. Their demand has shifted from pursuit of practicality to pursuit of experience.

Trial marketing is a new fashion mode of delivering experience value.

Internet users insist on the idea of "first taste and then buy". They often get free trial gifts from the Internet before shopping, and after careful trial and exchange with other lovers, they buy them.

Besides trial products, some of them have formed informal organizations and share their knowledge and experience with others through certain channels.

The rise of trial craze is inseparable from the web platform of trial websites.

The main profit source of trial website is the brand promotion and data purchase of cooperative enterprises.

Trial websites often have originality in the wording of product introductions, and the location of web pages is designed to capture the eyes of customers so as to create a free commodity for a brand.

Some trial websites will also provide a full range of services from consulting, planning and marketing strategies to the experience of the trial participants after the trial activities are completed.

Merchants can get accurate user data resources from traditional products that are not available by the traditional network marketing tools. They can also dig out clues to help improve product design, and achieve good results of word of mouth marketing.

More and more brand clothing manufacturers begin to pay attention to the consumption experience through the way of network experience marketing, and try to improve the product design through trial feedback, and then achieve the new marketing strategy of pforming consumption leads.

According to the introduction, the trial network management mode is based on the free sending of trial products, and it is profitable for paid services such as consumer data analysis and sales of advertising sites for cooperative enterprises, so that any users who register as trial users can enjoy all free services provided by trial enterprises.

The form seems simple, but it can form a trial industry chain that can drive consumer market research, personalized advertising plan promotion, database marketing and other multiple business areas.

This has important reference value to dress marketing, and at the same time, clothing industry personas should make creative marketing choices combined with the characteristics of clothing industry instead of simply copying and copying.

At present, many excellent foreign garment enterprises have achieved great success through Internet marketing. They have adopted different network marketing strategies, not only to complete the brand's shaping and dissemination, but also to achieve direct sales on the Internet and help themselves get real economic benefits.

GAP is an old clothing retail brand in the United States and has more than 2600 stores around the world.

Its website, through vivid and beautiful design, stimulates consumers' impulse to purchase, thus making their performance rise rapidly.

Lands' End's website, through the "virtual fitting" function, allowed itself to sell skyrocketing 300% in a year's net sales, from $1 million 800 thousand to $6 million 100 thousand.

Experts say that once the Internet is applied to the development of enterprises, one of its prominent characteristics is that it can "make big enterprises smaller and small businesses bigger."

Under the traditional environment, the popularity of enterprises is often affected by various factors such as the size of their own economies, the length of their history, and so on.

Under such conditions, most garment enterprises do not have enough resources and manpower to carry out large-scale publicity and promotion because of their limited customer resources.

Compared with this, Internet marketing, as a direct and economic means of communication, can attract more eyeballs than traditional advertising methods, and is also low cost and high efficiency.

However, there are still many shortcomings in the knowledge of network marketing in China's clothing enterprises, and also overlook the staffing of network marketing personnel. Many clothing enterprises still lack the ability of network marketing.

Even so, the "trial" type of network marketing can convey the latest popularity, better adapt to market changes, at the same time, it can save the investment from manufacturers to retailers, store decoration costs and management costs, and save more sales costs for clothing companies, which is constantly respected by many garment enterprises.