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China's Brand Growth Is A Game In The International Market.

2008/11/8 10:31:00 71

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Ai Feng: the growth of Chinese brands is a game in the international market.

The second China brand Festival, jointly sponsored by the brand China industry alliance, China Council for promoting trade and the all China Women's Federation, opened in October 1, 2008 at the Beijing Olympic Park National Stadium. As one of the important activities of the second China brand Festival, the 3 day red dragonfly Sixth China Summit Forum was held. The theme of the activity is "2008, igniting the fire of Chinese brands." Government officials, entrepreneurs, brand experts, brand managers, Olympic champions, Olympic partners, news media, consumers, provincial and municipal brand delegations, delegations of chambers of Commerce and so on, and more than 10000 people participated in this forum.

Mr. Ai Feng, chairman of the brand China industry alliance, delivered a speech at the sixth brand China Summit Forum.

Mr. Ai Feng, chairman of the brand China industry alliance, attended the theme forum of the Red Dragonfly Sixth China Summit Forum held in the afternoon of October 1st, "the hardening of the fire - the Chinese entrepreneur brand story meeting", and made an impromptu speech, expressing a sense of appreciation for the development of Chinese brands.

The full text of the speech is as follows:

Ai Feng: the original procedure didn't speak to me. I heard the speech of Li Peiquan and Li Su. I felt that I could not speak.

Why has Coca-Cola mentioned this? The brand of 96 years has been photographed. But I think Chinese people pay a lot of tuition fees, do not go to school, do not grow old, and do many stupid things repeatedly.

Tianfu Cola is an old teaching material. Originally, our 8 drinks were not only Tianfu Cola, but basically eliminated.

The two of them actually made clear the inside story. Chinese people always have a fantasy. They rely on big brands in foreign countries to develop themselves. As a result, all of them are contrary to their expectations.

We still have various claims. I have no time to speak today. Let's read the newspaper.

Muddleheaded argument is that brand growth is not a simple management, but a fierce market game. It is not only a game in the domestic market, but also a game in the international market.

Competition!

And in the international market, many opponents are Tyson heavyweight boxing champion. We are lightweight and fight with heavyweights.

In developed countries, the strategy of developed countries for developing countries is very, very clear.

1, output products

2. Export capital

3, export brand

Because the output brand will destroy your local brand, your local brand is your local economic force, destroy your new force, he will occupy your market once and for all, first get the pricing power, he said, how much is the price?

Recently, I saw a host on a TV station saying that Coca-Cola is strong enough to have better drinks for us.

Who authorized him to say so?

He sells 12 pieces, and Kodak sells 18 yuan, but he sells 40 pieces in the US because the price is low.

It's very simple. If you have a brand to compete with him, he will not dare to let your Chinese people pay for it. He has to think about it if our competitors do not.

Why do I support patriots? My patriot digital camera is more than 1000, and SONY is afraid to sell more than 3000.

Every Chinese has benefited greatly from the Chinese brand, and every Chinese has suffered from the extinction of the brand.

The most frightening thing about us is that we still don't know that we have suffered losses. So do we need to learn more from it? I think Li Su speaks very well. Brand is not only a problem of enterprise operation, but also without government. And government guidance is very important. If the government takes red flag as official vehicle, the red flag will rise.

From our government officials to our common people to our entrepreneurs, what kind of national spirit are we treating this problem? This is not exclusive, nor is it against world economic globalization! No, it isn't! What is the meaning of globalization of the world economy?

Market globalization, brand ownership!

Because brands belong to them, making money belongs to them. Coca-Cola will not earn money for us.

Didn't you say that Coca-Cola made more money and would give you Chinese? No such thing!

We Chinese learn Korean from this point. Koreans first support their own brand from the national culture level. He only has LG, Samsung and modern brand. If we Chinese culture is half done, let's buy it!

So Zhu Xinli said a word.