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China'S Export-Oriented Garment Industry To Accelerate Pformation And Upgrading

2008/12/13 15:52:00 58

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The surging global economic crisis has led to a serious decline in China's clothing exports.

Export-oriented garments, represented by Humen Hao hang clothing, a famous clothing town in China, speed up the pformation and upgrading, and launch the GI fashion men's clothing that advocates "coffee culture" for the first time.

Reporters today in Guangdong province model industry association, Dongguan textile and garment industry association held "confidence in promoting development ---G.I fashion men's domestic market development and investment conference" was informed that at present, China's clothing industry has entered the "severe winter" period.

But at the same time, as the first people's livelihood industry, China's clothing industry, the huge market demand of its one billion and three hundred million domestic population is far from full potential.

China's export oriented clothing is committed to brand entry into the second tier cities of China and the prosperous new towns and new rural markets.

Jiang Jianye, Secretary General of Guangdong province's famous brand strategy promotion committee, believes that the current international financial crisis has spread from the virtual economy to the real economy. China's foreign trade has been greatly impacted and impacted by the foreign market. Many enterprises' orders are shrinking rapidly, and production and operation are facing serious difficulties.

How to change the disadvantage into advantage, protect the industrial foundation that has been put into production for many years, and constantly open up new markets has become the key to the effective direction of the export oriented enterprises to resolve the crisis and to adjust the direction for the long-term development strategy in the future.

Yang Jizhao, Secretary General of China Textile Industry Association, said that the main direction for Chinese garment enterprises in the future is to speed up specialization and enhance competitiveness.

In the past, what clothing companies in China used to make money to do? More small and medium-sized enterprises relied solely on agent processing.

At present, the international market competition is more and more intense. The low labor cost in Southeast Asia, Vietnam, India, Thailand and other countries has attracted a large number of labor-intensive enterprises to settle down. However, China has shifted from labor-intensive production to a more productive and environmentally-friendly production and service-oriented economy, and the garment industry as a large scale livelihood industry has been upgraded to the level of accelerating specialization and enhancing product competitiveness.