Is Fashion No Longer Arrogant Under Economic Crisis?

The fashion world no longer has that kind of vision: walking around in Paris and Milan, then stacking clothes on the windows of the fashion house, turning around, you can safely greet the next "season".

　　時裝 包裹藝術才會深刻？

In the past, people gathered in the old salon and held a static exhibition to make fashion trends clear at a glance.

Now Gareth Pugh is going to spend a lot of money on computer stunts, launching a 4 minute movie with a huge sum of money. Dior wants 9000 black butterflies to fly into new stores to stimulate people's eyeballs.

Have you ever seen anyone who fry eggs and tomatoes to buy recipes?

Who is interested in people's interest?

"Obscurity" is becoming more and more popular with young people. It seems that everyone is trying to distinguish themselves from vulgar people with deep interest, or who will explain why Comme des Garcon is so red?

Therefore, some people graft the avant-garde art with the popular design, so that both fans can find resonance between them.

In this way, a good person can be deeply rooted in his mind. From a certain point of view, this practice of attracting business is indeed full of artistic wisdom.

A model named Abbey Lee and a horse make up the new fashions of Gareth Pugh (if you also agree that 4 minutes are enough to make a movie).

On YouTube, this short video entitled "Insensate by Gareth Pugh" won a rare 5 star rating, with a very high click rate.

In the whole movie, the model replaced six or seven sets of this season's Gareth Pugh, the Gothic design which was red and purple, from the gray warrior armor worn by Beyonce not long ago in the solo concert to the straw evening dress with the pressed shaft.

Although the movie emphasized that the horse came from an animal institution in England, it was strange that no one even saw a horse's eyes appear from beginning to end.

There are fans who flatter to explain that it's just an image trick that ordinary people can't capture.

But no matter how, such a whitewash will remind people of the emperor's new clothes.

In fact, if you want to give a corresponding evaluation, it will be called a video show with a dazzling technology. It is much more appropriate than Gothic movies. The model walks from the kaleidoscope of stunt forest, wavering with the music of the air and trembling, and then spreads out the pointed long fingernails under the clothes that are covered with a pin.

It's just a dynamic blockbuster with speculation and context.

Nevertheless, in this boring and fashionable fashion circle, it has attracted a lot of waves.

Although the art behavior similar to the imaging device is not the first time to enter the fashion circle, however, because the design of Gareth Pugh itself has strong visual impact and grotesque artistic interest, business and art can produce echoes and push hands without any trace, instead of acting artificially.

Of course, it's hard for you to figure out how much such an idea can create as much external benefits as the new English talent, but there is no doubt that such a practice has earned him more attention. He knows that these eyes are not only from hot fashion enthusiasts, but perhaps more and more young people who are not obsessed with fashion in the store of Gareth Pugh.

These people are young, gold, cynical and love art. They probably don't care about spending ten thousand or twenty thousand dollars on dressing up. The only question is who can make them look cool even if they don't wear Jean Paul Gaultier or Y 's.

Those old boys who once walked on the cusp and are still stubborn now are also catching up with the times.

Hedi Sliman's leaving from Dior Homme does not mean that after that, the brand should be thrown into the trash can.

Recently, Dior Homme new store in Rue Royale, Paris, has invited heavyweight artist Andrea Mastrovito to cooperate with the current designer Kris Van Assche.

They let 9000 paper black butterflies enter the room, so as to more vividly express the design concept of the latest men's wear.

The Hitchcock - style thriller's visual sense just caters to the current fashion of young people, exciting and shocking.

After hearing this exhibition, Kris Van Assche will also work with artists Nan Goldin, Sarah Moon and Jeff Burton.

Among them, Nan Goldin is especially interesting. This female photographer, who is known for her support for homosexuality, is very stubborn in his career and loves to record her friends, lovers and gay friends with her camera. It is sure that her participation in the creation of Dior Homme will be very interesting.

In the final analysis, every era is the age of young people.

You must try to win the favor of these young people who are still uncertain, so that you can rush ahead in the competitive arena.

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In addition to filming 4 minutes of short story, Gareth Pugh also prepared a set of similar contents for the fans who had never finished their work. The film was taken by the famous photographer Nick Knight. The black and white images showed the mystery and gloom of the exotic forest, and the background was cluttered and broken.

The female model was pale and blurred in the film.

Focus on the atmosphere and details of the shooting techniques, so that the entire group of fashion films appear quiet and strange.

Andrea Mastrovito is an artist living in Italy. Most works are paintings.

The foundation of this KVA cooperation with him is the Dior Homme AW 0809 series, because in the DH of this season, there are black butterflies in several look brought by KVA, and one of the suits is also embedded in several black butterflies.

This butterfly replaced the previous material, inspired by Japanese origami, and created thousands of black butterflies, very self script src=>.