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China'S Garment Industry Faces Upgrading And Pformation

2009/1/7 11:19:00 64

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It can be said that the past 2008 for the Chinese clothing industry is a special year.

This year, under the influence of many unfavorable factors such as global economic turbulence, continuous appreciation of RMB and rising labor costs, China's garment industry, which has been in a steady development trend, has encountered difficulties and entered a "painful period".

Upgrading and pformation is the responsibility and mission of Chinese garment industry in the period of strategic opportunities.

創意源于企業需求

Such a big environment is bound to set off a new wave of reshuffle in the industry. It is foreseeable that the new era of competition for Chinese clothing brands has arrived.

So, for Chinese clothing brand, how to pform?

What is the necessary means to upgrade?

At present, the era of Chinese clothing brands, which rely on "storytelling" to cater for consumers' values and enhance their brand loyalty, is over.

Because brand story is only a tool and means to make goods differentiated in the era of homogenization of commodities, the focus of future competition will be "innovation".

Du Yuzhou, President of the China Textile Industry Association and President of the China clothing association, summarized the industrial data of the first August of this year, and pointed out that technological innovation should be the best way for the industry to deal with the financial crisis.

The overall production of the industry has continued to develop. 1/3 enterprises have carried out large-scale technological pformation and independent research and development, and the product development momentum of the enterprises has increased significantly.

At the same time, the cultivation and development of independent brands has improved the competitiveness of the industry, improved the quality of production factors, and continued to maintain a strong momentum of industrial upgrading.

Du Yuzhou concluded: "the quality of an enterprise is not the size, but the innovation."

While explaining the importance of raising the sense of "creativity" to the development of the whole industry, he pointed out that the contribution rate of science and technology and the contribution rate of brands are economic, but they are not only reflected in their contribution to economic growth, but more importantly, they contribute to real life.

Creativity is actually one of the specific actions to improve the contribution rate of science and technology, the contribution rate of brands, and the way of changing growth patterns.

The so-called creativity means that we need to achieve the "two contribution rate" and the core issue is innovation.

Because no matter the contribution rate of science and technology or the contribution rate of brand, its vitality lies in innovation.

This innovation is not created by the subjective imagination of the producer, it must break through the traditional thinking and achieve the surpassing of the actual supply.

As we all know, the foundation of an enterprise in the industry is the market, the means to survive is competition, and the condition for growth is its own strong competitiveness.

If we want to gain strong competitiveness, we must concentrate on market changes wholeheartedly, and constantly strengthen our technological innovation capability, management innovation capability and strategic adjustment capability around market changes.

It can be seen that innovation is the core value of the brand, whether the brand is creative and the degree of creativity, determines whether the brand can further develop.

Creativity is a kind of spirit. Innovation is a kind of energy. It is not only one of the basic elements of the design strength of clothing brand survival, but also the core embodiment of brand value.

Creativity is so important, but it is just invisible.

Therefore, under such a big background, Chinese clothing brands urgently need a platform to display their brand culture and creative ability.

CHIC 為創意搭建平臺

Reviewing the development course of China's garment industry in the past thirty years, from simple garment processing to know how to open up channels, brand, design and culture, every escalation has a special witness - China International Clothing and Accessories Fair (CHIC).

Since 1993, CHIC has gone all the way, one step at a time, one year, one change, creating brilliant again and again.

It can be said that in every important period of China's garment industry, CHIC has been left behind. It has built up a symbiotic development sky for many Chinese garment enterprises, and is a bridge of value between fashion and commerce.

It is reported that CHIC2009 will focus more on displaying the brand's creativity and vision, enhancing brand culture and fashion.

It can be said that this smart move is not only the trend of the times, but also the market demand.

In the background that creative economy has become the main target of economic competition in the future, CHIC, which has been following the pace of the times, has made a quick response immediately. After absorbing the essence of the fashion and creative space exhibition held in Shanghai for two consecutive years, CHIC2009 put forward the concept of "cross boundary resource integration", which will "enhance the visual effect of the exhibition, pform from a single display to a fashionable activity, and pay more attention to the importance of brand culture, design and intrinsic value, as well as the importance of brand related elements".

The concrete manifestation of this important change is the creative design area that CHIC2009 will first open up.