Clothing Retail Success Rule

Facts have proved that this can increase sales for stores and provide customers with more economical options than traditional personal shopping advisory services.

After receiving basic training, salesmen can also receive further training as a certified retail consultant.

Over the past 20 years, AIS has trained a large number of terminal salesmen in Europe, Australia and the United States, and has introduced personal shopping advisors in stores in recent years.

These retail consultants take the form of one to one in the store to meet customers.

Practice has proved that the best way to understand customer needs is to allow them to communicate individually with advanced trained terminal salesmen before shopping, which is usually one to one.

This will take up some extra time and may not suit everyone, but for those who have time or willingness to make time, this service will benefit him.

Shopping consultants can make appointments with customers. This way provides enough time for shopping consultants to understand customers' specific needs and hopes before shopping.

The amount of time spent will be rewarded accordingly. The fact has proved that the sales volume of shopping consultants is much higher than that of ordinary terminal salesmen.

During the consultation process, customers' preferences, lifestyle, body size, personal color, shape, personality and the need for the current wardrobe are collected.

Take this opportunity to discuss new trends and make some suggestions.

The interaction between personal shopping consultants and customers is the most valuable part at this time.

In this process, personal shopping consultants began to understand customers, and customers began to trust personal shopping consultants.

Customers feel special importance at this time and get satisfactory emotional experience.

In order to ensure the unification of training, a unified questionnaire was developed.

By asking customers properly, individual shopping consultants can get enough information to provide excellent service for customers.

These forms provide a systematic research tool to enable shopping consultants to use the information collected to help stores determine which products to purchase are in line with customer needs.

In this way, customers no longer need to try out many styles randomly, which can save time and ensure satisfaction.

And this way of providing special services will make customers feel different.

There are also some customers who can hire private image consultants to accompany them in various stores.

AIS has trained thousands of independent image consultants around the world. Their business is to provide customers with personal advice on color, body lines and wardrobe planning.

Once an image consultant is accepted by a customer, he often acts as a personal shopping consultant, shopping with many customers in a large number of stores. They will establish contacts with the salesmen of these stores or the terminal salesmen of the brand, and can also benefit the stores when private image consultants provide customers with shopping advice.

Facts show that shopping consultants can really boost sales growth and enhance customer loyalty.

In fact, it is not the retail consultant itself, but its relationship with customers, which ensures the growth of customer loyalty and sales.

When customers provide personal information and feel that their personal needs will be satisfied, the relationship will also be established.

When customers go to shops, they also receive a new way of shopping guidance from specialist terminal salesmen.

Thus, for many consumers, they are very willing to help the professional salesmen who have been trained systematically to realize their desire to look good and feel better.