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30 Major Events In China's Clothing Market In The Past Ten Years

2009/1/10 10:14:00 35

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Brand recovery agent

News playback: in March, the French company of Montagut, which entered the Chinese market for 30 years, began to gradually recover the agency rights of some products, and set up its headquarters in Guangzhou last year to directly manage the mainland business.

Value assessment: most luxury brands are infiltrating the Chinese market more deeply, and behind the establishment of direct management institutions are the game of luxury brands and agents for this attractive market development power.

Brand agents have abolished the agency system for decades.

Some of the major international brands and domestic brands that rely on distributors and agents to expand their territory and expand their territory have gradually implemented the strategy of "reclaiming agency power", and the evolution of winning the terminal is emerging.

Marsha will introduce European and American department store business models

News playback: in May, Marsha, one of the largest retail businesses in the United Kingdom, officially entered the retail market in mainland China. The first wholly owned store was settled in Shanghai and opened in October 2nd.

Value assessment: the arrival of Martha is not only a shock to Chinese garment enterprises, but also a dream of changing to apparel retailers.

At the same time, it also introduced a new European and American department store business model for China's retail market.

Before that, European and American department store giants had a hidden secret about the conservative market in the mainland of China.

Because brands are sold on a commission sale rate, and then they are paid to manufacturers after goods are sold. Businesses do not have operational risks, while European and American department stores use buyout mode. Businesses must first buy goods from manufacturers and sell them before they can make profits, thus reducing the sales risk of clothing enterprises.

Southwest China's largest single wholesale market with medium and high end folding wings

News playback: in July, the investment hit the whole country, once vowed to be the largest and the most high-end wholesale market in the southwest of Chongqing. Jin Yuan, a prosperous commercial city in Chongqing, quietly changed hands.

This is only 9 months away from its high-profile start in October last year.

In May 30th last year, the Jin Yuan International Trade City, which has been preparing for more than half a year, launched the national investment. The bosses of the leading enterprises in jewelry, clothing, trousers, decoration, textile and other industries have come to Chongqing to join in.

Fujian Shishi trousers City, for the first time, is preparing to collectively build second major lion trousers Market in Chongqing under the name of the trousers City guild. 30 lions trousers boss signed the prosperous Jin Yuan commercial city.

Then, Chongqing women's clothing, Shenzhen women's wear, Korean style women's wear and so on have batch signed.

Value assessment: inaccurate positioning, homogeneous competition, inconvenient pportation, inadequate commercial support and heavy volume are the bruising of Jin Yuan commercial city.

Wholesale markets should be investigated carefully in the early stage of positioning.

High end department stores compression local brand business space

News playback: in August 1st, following the upgrading and upgrading of new shopping malls and new department stores in Beijing's traditional shopping malls, another department store with different characteristics, Lotte Yintai department jointly established by Korea Lotte Department store and Zhejiang Yintai department store opened in Beijing Wangfujing, locating in high-end department stores in Dongan.

In 2008, the senior department stores in all parts of the country opened up and opened up, occupying the golden treasure of sales. They had strong propaganda and "national standard" hardware facilities, and merchants preferred the brand of national standard.

Value assessment: at present, 70% of the world's famous brands have successfully entered China. These high-end department stores are still providing more platforms for the European, Japanese and Korean brands to enter the Chinese market, virtually putting more demands on the local clothing brands.

In a limited space, competition will become more intense. Brand value determines the probability of survival.

Wenzhou businessmen buy Guangzhou Tianma Building

News playback: in September, the Tianma mansion clothing wholesale center was changed. Zhejiang Merchants Investment Group invested 200 million yuan to restructure the market, gained more than 50% of the property rights, invested 40 million yuan to pform Tianma, and will operate with the brand new "Wenzhou concept".

Founded in October 1998, the Tianma mansion fashion center is located in the central location of Guangzhou Liuhua clothing wholesale business district, with a total investment of over 500 million yuan. It is a large clothing store which is mainly wholesale and retail.

However, due to the failure of the operation, some shops began selling in March.

Value assessment: as an important place for clothing sales, there are three major problems existing in the clothing professional market. First, there is a lack of uniform and operable industry standard, the two is the blind investment and the three is in a state of disorder.

It is of great benefit to upgrade and innovate the professional market, and a new round of reorganization and acquisition is imminent.

Qinghe Pu Yuan cashmere dress products market opens in China

News playback: in September 26th, with the convening of the fifteenth China Qinghe cashmere and fluffy products fair, Qinghe Pu Yuan cashmere dress products market opened in China.

The eyes of national professionals began to focus on Qinghe River in Hebei, focusing on Qinghe Pu Yuan cashmere dress products market in China.

Value assessment: Qinghe script src=>, China