Medium Grade Home Textile Has Become The Master Pin Of Supermarkets.

At present, home textiles (curtain fabrics, bedding, towels) are generally retailing in department stores, supermarkets, franchised stores and large household markets.

Supermarket has the characteristics of popularity and low price. It is popular among consumers and is also one of the main channels for towels and bedding products.

Recently, the reporter visited Beijing Carrefour (Jing Anzhuang), WAL-MART (Da Wang Road), Beijing Kelong (sweet water garden) and other representative supermarkets, and explored the current situation of home textile sales in supermarket channels.

　　現狀：品牌知名度影響銷量

The existing bedding brand is not widely known. Even more influential brands such as fuanna, Luo Lai, Meng Jie and so on are expanding their sales volume and improving their popularity through chain operation in recent years. However, they are hard to see in supermarkets because they are all located in medium and high grade home textile brands.

Because of its strong purchasing and distribution system, the supermarket channel has relatively concentrated on some supermarket brands, such as towels, An Shuibao, red Fuji and so on.

From below, we can find a new phenomenon in the investigation of home textile products in large supermarkets in Beijing. Beijing's supermarket brand, Beijing Kelong (sweet water garden), is mostly based on Beijing brand.