Suggestions On Textile Exports To Hubei Under The Crisis

The outbreak of the financial turmoil in the United States has caused the real economy of major developed countries such as Europe and the United States to fall into recession, and the international demand has rapidly decreased. In addition, the RMB appreciation, domestic raw material prices and labor force wages have been affected by many factors. The labor-intensive and textile export enterprises with labor-intensive and low value-added products are facing various pressures such as reduced orders and declining profits.

　　一、金融危機對湖北省輕紡出口企業的影響

Hubei province has many light industry and textile enterprises, among which Dongbei electric appliance, Meyer dress, beauty Island dress and other leading enterprises are all large exporters of the province's foreign trade.

In the 1-10 month of this year, the export volume of Hubei's light textile products accounted for 17% of the total export volume of the province.

For a period of time, the light industry and textile export enterprises in Hubei province have been affected by the financial crisis.

　　（一）出口訂單減少

The impact of the global financial crisis on the real economy has emerged. Consumption in the US and Europe has declined significantly. Many European and American families have cut down on clothing, household appliances and other consumer goods, resulting in a sharp reduction in the export orders of China's light textile enterprises.

Hubei Island costumes, Vantp drawnwork and other enterprises reflect that this year's participants in the Canton Fair, especially those from Europe and the United States, have significantly reduced their purchasing power. They are not strong in purchasing power, small in number or large in number, and have increased the variety and specifications of their products.

Due to a certain period from signing to production delivery, many light textile enterprises are mainly relying on orders in the first half of the year, and the volume and amount of exports have not declined significantly. But it is estimated that by the one or two quarter of next year, many enterprises will have to cut production because of the large shrinkage of orders, and some production lines will be shut down.

　　（二）出口價格降低

The reduction of export prices is mainly reflected in two aspects: first, the merchants in Europe and the United States are demanding to lower the price of products on the basis of the economic crisis. As light industry, textile and clothing are mostly low-end products, the original competitive advantage is easily grabbed by competitors. Many export enterprises have to keep the prices of products very low or even sell at a loss at the expense of retaining customers. Two, the currencies of some countries have depreciated greatly in the financial crisis, such as the depreciation of India rouble, and the appreciation of the RMB. The original price advantage of my textile products in the international market has been weakened. Many European and American customers have compared the prices of commodities in India with other countries, lowering the price, so that Chinese enterprises are in a fairly passive situation when negotiating prices. Product

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The export prices of products have been reduced, orders have been reduced, domestic raw materials and labor prices have risen, and the appreciation of the renminbi has continued to rise. This year, the light industry and textile export industry in Hubei has generally declined in profits.

Wuhan's first cotton spinning group exports more than US $30 million a year, and exports declined by 1/3 this year, and sales fell by 20%.

The annual export volume of Meyer apparel is 100 million US dollars. The export volume has increased slightly this year, but the profit has declined because of the rising cost and exchange loss.

Dongbei electric appliance is the leading manufacturer of refrigerators and compressors in China. 20% of its products are exported to Europe, the Middle East and other places. Sales volume was good in the first three quarters of this year, but in the four quarter, sales volume shrank sharply, forcing companies to reduce their annual production plans and reduce their annual profits by 20%.

　?。ㄋ模┦諈R風險增大

The economic recession has made the traders in Europe and the United States have a bad time. The turnover or failure of trading companies often occur. This undoubtedly increases the risk of foreign exchange collection by Chinese exporters.

According to Dongbei electrical appliances and Jabi home textiles, after their products have been produced or delivered to the receiving place, the receiving party suddenly delays or even refuses to pay the goods on the grounds that the company is in difficulty or bankrupt, causing great losses to the enterprise.

In order to ensure the security of international settlement, many enterprises are more cautious than ever before, and the contract terms with foreign countries are more stringent, which virtually leads to the loss of potential orders and the reduction of output.

　　二、企業為應對金融危機采取的相關措施

(1) strengthen management and reduce production costs.

In order to maintain the market and seek profit space, many enterprises start with improving their internal management capabilities, improve production processes and increase output efficiency continuously.

For example, the costumes of the island have been scientifically arranged, the production links have been optimized, the labor efficiency has been improved, and the rate of finished products has been reduced by requiring fabric suppliers to increase the passing rate of fabrics, and the production efficiency of enterprises has increased by 10% compared with the same period last year.

Some enterprises start with improving technology, saving water and electricity, saving pportation costs, excavating potentials within enterprises, reducing costs and digesting the impact of financial crisis.

For example, the Wuhan cotton group has planned to stop production at peak power consumption, increase production intensity when using electricity in the valley section, and reduce the cost by using peak valley electricity price difference.

(two) adjust product mix and actively develop high-end products.

Many textile enterprises increase investment in product research and development, enhance the added value of products, build their own brands, and enhance their ability to resist financial crisis.

Huang Gang noble vacuum vessel company on the basis of export thermos cup, this year launched a series of heating and thermal insulation electronic drinking kettle, the price is nearly 3 times higher than the simple thermos cup.

By introducing equipment, improving production technology and improving product quality and quality, Mei Dao dress has increased its processing fees by 10% with major cooperative partners such as CK, SANYO, Japan and so on. At the same time, the company also hired famous foreign designers to increase the research and development of high-end clothing and create its own brand.

(three) developing domestic and foreign markets in various directions.

As the consumption market in Europe and the United States is weak, some enterprises have begun to adjust their market strategy and accelerate the development of emerging markets such as Russia, South America and the Middle East, so as to increase the proportion of domestic sales of products.

Dongbei electric appliance dispatched marketing personnel to Russia, Iran and Turkey to find business opportunities, and increased the time for marketers to work abroad, so as to gain a more detailed understanding of local market and feedback information.

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