Tesco, A British Retail Giant, Is Developing In High Profile In China

Woolworths, a centenary chain retailer, announced that it was about to go bankrupt. MFI, a home chain giant with more than 100 chain stores, was also taken over. The British retail giant was repeatedly knocked down by the financial tsunami and caught in a "closed door".

　　華南地區(qū)將開7家店

Although the British retail industry has repeatedly heard the news of bankruptcies and layoffs, Tony Hoggett said that because Tesco would not be hit by the financial crisis, such as appliances, furniture, toys, clothing and other stores or department stores, its sales products were mainly food, and the impact was not too great.

"In the economic downturn, many people will reduce their dining out, which brings new opportunities for the supermarket."

At the same time, he stressed that the current Tesco development plan in China is the same as two years ago, especially in Southern China.

"Including the first tier cities, the two or three line market, there are plans for opening stores in 2009."

Tony Hoggett revealed that the first energy saving store in Tesco District of Southern China was located on the six road of Zhongshan, Guangzhou, and is scheduled to open on the 18 th of this month. This is the second store opened in Guangzhou after Guangzhou's holy land store.

At that time, TescoT will have 7 stores in Southern China District, distributed in Guangzhou, Shenzhen, Dongguan, Shunde and other cities.

However, insiders also expressed concern about the frequent layout of Tesco in the first tier cities.

Take Guangzhou as an example, Carrefour, Jusco, parkas, trust mart and others have been concentrated in the urban area, forming a high level of competition.

At present, many foreign giants have extended their territory to two or three tier cities, such as Shaoguan, Maoming and Zhaoqing. WAL-MART, Watsons and big RFA have taken the place.

For questioning, Tony Hoggett responded that there is still room for development in the first tier cities, and location may be more difficult. But if Guangzhou has a large population, there are still many customers who fail to enjoy quality retailer services. "We have a new store in Guangzhou now signed."

　　更好把握零供關(guān)系

Under the financial crisis, the fragility of the zero supply relationship will be tested even more.

In the past, the Tesco's return event, which was the busts of Shanghai, was launched in November last year in November. It is reported that the largest return in history has been reported. About 30% of the goods will be returned to the upstream manufacturers, and the whole return action is expected to last until the end of this year.

Tony Hoggett explained that Tesco had set up a free return agreement at the beginning of the supplier's agreement.

"Often suppliers can't sell their products in the summer, we will return them, but they will also enter winter products.

Returns are also available at the same time, there is a normal adjustment of the "seasonal commodities".

As for the so-called return rate of up to 30%, I do not know where to come from.

Tony Hoggett points out.

In addition, Tony Hoggett also revealed that it would increase the scale of its own brand products this year, because the price of such goods is 20% to 30% lower than the market price.

And direct mining can also reduce costs by about 30%. Tesco has signed a direct mining agreement with three farm suppliers in Guangdong, including sugar orange, grapefruit and banana suppliers.