Insist On Dynamic Adjustment To Activate Brand Energy
The urban and rural trade center and the urban and rural Huamao commercial building create their own marketing characteristics in a unique way. In accordance with the strategy of "people without me" and "people being weak", the ten large-scale monopoly areas have been formed on the basis of the steady sale of women's clothing and men's clothing.
The cashmere brand area is refreshing, consisting of nearly 30 cashmere districts composed of Ordos, "jenbei", "parrot", "Snow Lotus", "deer king", "Montagut", "Japanese God" and "Heng Yuan Xiang". The cashmere district is located in the two middle hall of urban and rural areas. Changing styles, colourful colors, and focusing on shopping are also the necessary choices for new clothes in autumn and winter.
The sales performance of gold jewelry Plaza has been growing at a rate of more than 28% for five consecutive years, which has attracted more and more attention from authoritative bodies such as industry and international gold association. Reputable and highly skilled urban and rural jewelry star teams are widely trusted by consumers and become vivid representatives of the high reputation system of urban and rural jewellery. The combination of reputation and strength is a magic weapon for urban and rural jewellery and partners. This year's celebration, together with all the cooperative brands, will launch a gold price celebration activity, which is bound to produce agglomeration effect. With the cooperation of China Gold Group and Shandong gold group, the repurchase investment gold bullion project has been launched, providing a new platform for the vast number of consumers and investors.
Communication Digital Plaza, a collection of high-quality mobile phone Plaza in urban and rural areas, was awarded the honorary title of "Beijing first department store mobile phone first" in 2008 by the China Business Federation and the China National Business Information Center. The Plaza is known as the flagship of Beijing mobile phone store, with its excellent service, standardized management, reasonable price, comfortable shopping environment, innovative and affordable promotional activities and high reputation, and is leading the new trend of mobile phone store. With mobile phone in the same square digital, photo, flat LCD, computer... SONY, OPPO, IBM, HP, JVC, Toshiba, SHARP... Through the atmosphere of the times, bring you a high quality of life experience.
Outdoor sports Plaza vogue pioneer city and town have the largest outdoor sports Plaza in the store. Dozens of brand sporting goods such as Columbia, Columbian, Pathfinder, TTISS and so on, are well distributed, fashionable and affordable, and are popular among consumers. The concept of "outdoors is outdoors" is more and more accepted by more consumers. Sunshine, upward and positive attitude towards life is the consumption and leisure atmosphere created by urban and rural outdoors for consumers. Urban and rural outdoor leisure plaza is becoming a new choice for clothing consumption in all non formal occasions.
The "youthful beautiful" women's wear is sold in Beijing, which is located in the three layers of urban and rural Huamao commercial building. The beautiful women's clothing has "Only, Veromodo, Bai map, ah Sang Na, Agger weekend, burshalon, Giordano, apple" and other stylish fashion brands. These brands are rich in distribution, new to the market every day, strictly adopt the genuine and real price management strategy, the price is well received by the young customers in the city, and the sales continue to maintain two digit growth. During the celebration, strong promotions and genuine feedback.
The winter clothing store sells snow and sends warm urban and rural areas, the two floors of the West Hall, kilometer shops, brings together the mainstream brands of down garments and middle-aged and elderly clothing. The down clothes have more than 20 famous brands, such as "Boston", "Sharon", "geo", "Yalu", "Pierre Dan", "duck duck" and so on. Casual style down clothing, live live down jacket, down pants and feather vest can be adapted to consumers of all ages. Children's favorite "Snoopy" and "Wei" down clothing, cartoon design is lively and lovely, colorful. More for the special customers, such as "iriran", "Jelin", "Jen Ling" and so on to increase the fat version, which is warm, refused to be bloated. "Whale wave", "Jin Xing Yue", "Pu Yu", "Wisteria Luo" and "Qi ran" and other brand clothing show the elegant demeanor of the middle-aged and old people.
The children's world is full of gorgeous 2500 square meters of children's world, which is located in the six layer of Huamao city and town, which brings together all kinds of commodities needed by children of 0-14 years old. There are rich children's names such as "parkland, water boy, angel, Mickey, baby, Lego, Bobbi, Babu". At the same time, we have prepared children's books, audio-visual and on-site ceramic crafts for children. According to the "Beijing business information consulting center" statistics, sales of Huamao children's clothing has ranked third in Beijing's shopping malls.
The underwear monopoly hall focuses on the urban and rural areas, concentrates the ladies' underwear on the two floor of the West Hall, opens up a unique underwear business site, matches the fashionable fitting room, and creates a colorful and colorful women's underwear world. It adapts to the psychology of women's attention to colorful colors and fashionable style. The "love", "Wacoal", "Ordifen", "mnni", "Bonnie", "Shu Ya", "Sang Fulan" and other famous products are concentrated to sell, so that customers can save time to rush around and buy.
The food area is full of "food is the food of the people". The food in urban and rural areas has won the good reputation of consumers with the popularity of famous brand, fresh taste and reliable quality, forming a bright spot in the West Beijing business circle. Tong Ren Tang, Dao Xiang Cun, Gong Yi Fu, Da San Yuan, Tian Fu Hao, Yu Qing, Guo Zhuang and other famous brand old brands of nearly 1000 brands, and more than ten thousand varieties are supplied daily by new products. The special person is responsible for maintaining the freshness and cleanliness of the food to the maximum extent. This year, the urban and rural areas not only refurbished and renovated special island for cooked food and other islands, but also installed hanging collection machines to improve the environmental quality and hygiene safety. From the daily stream, customers who choose food in front of the urban and rural food counters can see the appeal of food in urban and rural areas.
The home appliance Plaza business interaction is in the "PK" of home appliance monopoly and department store appliances sales.
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