Jimo Footwear Industry: To The High-End Market Force

A few days ago, the regional brand of "Shandong shoe making industry base" was spent in Jimo blue village.

Meanwhile, the enterprises in the town have officially launched the "Hui Valley" project aimed at building a platform for the technology, software and talent gathering of China's footwear industry, and the footwear industry of Jimo has begun to exert its strength to the high-end market.

In today's Jimo blue village, more than half of the population's occupation is related to shoes, and the annual income that the shoe industry brings to the town occupies most of the town's financial revenue.

But once upon a time, the shoe industry of the blue village faced the awkwardness of "product without brand" and "brand without name brand".

Most of the shoemaking enterprises in this town start from the development of family workshops or "couple shops". Most of them do not have the ability to independently develop and design. They mainly take the methods of imitation and reference, and "low-grade goods" have once become the labels of blue village shoes.

In recent years, with the introduction of new technology, new technology and new equipment by shoemaking households, the blue villages and towns gradually ripped the label of "low grade", and the grade of shoemaking began to improve.

"I used to know that OEM can make money, but the road is narrower and narrower. In recent years, I have been playing the brand with my heart, and the business has become more and more successful."

The manager of Shuai Hao, the handsome shoe maker, told reporters happily.

In order to raise the grade of "town shoe capital", blue village has taken the initiative to implement the brand strategy, and has planned the construction of a shoe processing area with high quality, and unified the infrastructure and service organizations, attracting a large number of leather shoes processing and shoe business operators to come to settle in order to form the scale advantage. Every year, the shoe making enterprises striving to create famous brands will commend and reward, and give priority to the support and protection of famous brand products.

At present, the town has more than 70 registered trademarks of leather shoes, such as "golden ox" and "handsome road". Among them, 10 enterprises have passed ISO9000:2000 series quality system certification, and more than 10 enterprises have applied for brand certification at Qingdao municipal level or above.

In the blue village, Hengda Group, a state-level famous brand with "China famous trademark" and "China famous brand product", is sailing on the road of innovation.

They have invested about 30000000 yuan to build the provincial enterprise technology center and set up R & D center in Italy, the world's fashion capital. Through the direct connection with the international frontier information and scientific research information, there are 14 new shoes trial production on average and 7 new shoes listed on the average daily.

With the help of its own technological advantages, Hengda has recently started construction of the "Silicon Valley", the Hengda "Hui Valley" base, which aims to lead the development trend of footwear industry in China and even the world.

In this base, Hengda will plan to implement the six centers of science and technology research and development center, creative design center, virtual operation research center, software development center, capital operation center and personnel training center.

Recently, the software development center has been launched successfully.

According to the person in charge of blue village, the next step is to hire top experts to carry out the three-dimensional brand planning of the leather shoes brand, enterprise brand, industrial brand and industrial regional brand. Through cultivating more famous brand enterprises and leading enterprises, a complete industrial regional brand supporting system can be built, so that the influence of the regional brand can really drive the development of the industry.