How Does The Shoe Brand Go On The Road Of "Western Cowboy"?

On the basis of a brand, seeking the cross domain extension of the product line, this measure is becoming the innovative mode of the brand management development of Quanzhou shoe garment enterprises, and also makes useful exploration for the blending and cooperation of the two fields of leisure shoes and leisure clothing in Quanzhou.

Reporters learned that the Bulls giant International Development Co., Ltd. will extend its products to fashion jeans clothing, T-Shirts, leather goods and other cowboy series on the basis of casual shoes.

In this regard, Luo Shijin, an international marketing organization, believes that casual clothing brands are more common from clothing to shoes. For example, the brands of many business or casual clothing products will more or less match the series of shoes, but the brand from shoes to clothing will be less.

The difference between the characteristics of shoes and clothing determines that the single store display will also be different.

At present, due to the variety and type of leather shoes, it is difficult for them to put on clothing when they are put on display. This is one of the problems that many leather shoes brands involve in extending their clothing.

"Once the brand of leather shoes has been extended in clothing, it will bring new changes in the layout of single store."

He said.

He said that the current extension from casual leather shoes to clothing is more representative of the local rich birds and Zhejiang red dragonflies, but the form of operation is different.

The rich bird uses a brand operation framework to separate the two product lines separately, while the Red Dragonfly uses a single store and all line products.

He believes that the Bulls giant from the casual leather shoes to the cowboy extension, belongs to a brand under the operation of the entire line of products.

Quanzhou's casual shoes have been developing rapidly in recent years, and the output value accounts for nearly 20%% of the total output value of the footwear industry.

At the same time, Quanzhou Shishi is China's leisure clothing heavy land, the integration of leisure shoes and leisure clothing two major industries, gradually encouraged by the industry.

Ding Shuibo, President of Quanzhou footwear industry association, talked about the development of leisure shoes industry in Quanzhou, and put forward that in the aspect of brand building, Quanzhou can integrate two pieces of casual shoes and casual clothes to form a unique industrial cluster.