Qian Jinbo: Shoes Belong To A Fashion Product.

On May 2008 24-25, the Red Dragonfly 2008 brand China (women) Summit Forum, jointly sponsored by the all China Women's Federation and the brand China industry alliance, was held in Beijing's Jiuhua Spa & Resort.

The theme of the forum is "brand women, China's new force for change".

In the dialogue, Qian Jinbo, chairman of the red dragonfly, said:

Clothing and shoes are actually fashion products. In recent years, China's consumption, especially the middle class, is rising rapidly, and their demand for consumption. She hopes that the brand is a fashion consultant for her. She not only wants to buy a pair of beautiful shoes, but she is also choosing clothes. She is also matching leather goods and scarves, glasses, necklaces and so on.

Men buy a pair of shoes, women are six pairs in China at present, so we pay more attention to the design of women's fashion in the ratio of men and women.

Now our brand has achieved 60% of women's shoes, 40% of men's shoes.

But five years ago, we were 80% men's shoes and 20% women's shoes.

So the Red Dragonfly brand sounds more poetic and romantic, but it is not enough to design and build from the past few years.

So this year, we launched a red dragonfly integrated store for a fashion consultant, focusing on Red Dragonfly shoes, women's clothing, men's clothing and leather accessories in a store to push to consumers.

So I feel that there are many white-collar workers visiting the world brand. I feel that many white-collar workers are also deterred by LV stores.

But when she is unable to consume luxury brands, she yearns for fashion and brings her products that are well served.

So now we begin to put the concept of Red Dragonfly integrated store on the market. According to our feedback information, the proportion of women, women's wear and shoes sold in this shop has reached 70% and 30%, and the consumption of women has been rising. So I want to thank the very women here.