Product Innovation And Quality Service Will Become The Key To China'S Footwear Industry.

Ferenc Schimel, consultant of the United Nations Industrial Development Organization 29, said at the eighteenth Guangzhou international footwear, leather and industrial equipment exhibition forum that China's shoe-making enterprises are the key to enhance the competitiveness of the international market, constantly innovate products and provide customers with quality and perfect services.

In the forums of the day, Dr. Schimel first analyzed the development trend of the global footwear market in the next 7 years.

He recognized

With the increasing global population and the improvement of living standards of all countries, the demand for footwear products is bound to increase.

Dr. Schimel is optimistic that the annual consumption of global shoe products will increase by 10 billion in 2015 to 24 billion pairs.

As 7 of the world's 10 largest footwear producing countries are in Asia, the huge market demand is bound to provide them with good opportunities for development.

Turning to the prospects for the development of China's footwear industry, Schimel said that China is the world's largest producer and exporter of footwear products, and shoes products account for 63% of the world's total, of which 75% are exported to the US and EU countries.

He said that as domestic demand continues to increase, the future export volume of China's footwear products may drop slightly, and half of its output will be put into the domestic market.

At the same time, Schimel pointed out that Asian footwear producing countries, including China, are facing great opportunities as well as big challenges.

For example, with the continuous improvement of living standards, the wage level of Chinese coastal areas is increasing at a faster rate, increasing labor costs. In addition, the reduction of value-added tax rebates and the relocation of shoemaking enterprises have led to the rise of logistics costs, which has become a constraint factor in the development of China's footwear industry.

To this end, he suggested that Chinese shoemaking enterprises should continue to play their own advantages in logistics and pportation and actively improve their competitiveness in the international market through product innovation, providing quality services and implementing effective and effective marketing strategies.