Footwear Giant Paramount East Shoe Moves West To Bishan To Speed Up

West shoe giant magnon has recently launched a project to invest 160 million yuan to build 8 international standard shoemaking lines in Bishan, Chongqing.

Since the beginning of this year, the overall cost of the footwear industry has increased by 20% over the past year. Under the situation that the retail price of leather shoes has not risen significantly, the cost pressure of enterprises is getting bigger and bigger.

The persistent sense of aftershocks does not hinder the trend of shoe industry moving westward.

A few days ago, the fourth China western international footwear industry fair was held in Bishan County of Chongqing Province, China West shoe capital industrial park. Affected by the 5. 12 Wenchuan earthquake, the enterprises exhibiting and purchasing in Sichuan were significantly reduced.

Previously, processing plants in China were mainly located in the eastern part of Guangdong and Zhejiang.

At present, China's footwear industry is facing unprecedented challenges.

Zhu Zhaoyang, deputy county magistrate of Bishan County, said in an interview with the first Financial Daily yesterday that in addition to the introduction of the company, he is also negotiating with 8 Taiwanese funded enterprises invested in the eastern part of the Taiwan Strait. These Taiwanese shoe enterprises have an annual output of more than 5 million pairs.

At present, there are more than 1300 shoe enterprises in Bishan County, which undertake the pfer of Eastern shoes, with an annual output of about 60000000 pairs of leather shoes and an annual output value of 4 billion 570 million yuan. It is estimated that the annual output will exceed 100 million pairs in 3~5, and the annual output value will exceed 10 billion yuan.

Zhang Shuhua, director of the China Leather Association, said that the footwear industry was a "migratory bird economy" and always shifted to areas with low production costs. In the 60s of last century, the world shoe center moved to Japan and South Korea in Italy in 70s, and pferred to Taiwan in 80s. In 90s, it moved to Dongguan, Guangdong and Wenzhou, Zhejiang. Now it is pferring from the east to the central and western parts of the country, and the low cost in the west is attracting eastern capital inflows.

Zhejiang Wenzhou footwear giant AOKANG group has been investing in Chongqing since 2003. The chairman of the group, Wang Zhentao, said that the overall cost of the footwear industry has increased by 20% since last year, and the cost pressure of the enterprises has been increasing with no apparent increase in the retail price of leather shoes.

Wang Zhentao said that the East shoe West removed the cost factors, but also to facilitate the development of the western market. At present, because of the blocked foreign trade, many shoe industry has been sold domestically. AOKANG group Chongqing red Firebird shoes industry now has about 7000000 pairs of leather shoes from Bishan to the western market every year. On the one hand, it saves logistics costs. On the other hand, it is also helpful for designers, R & D and marketing personnel to be familiar with the western consumer market.