Win Horse Leisure Shoes, Win In The Channel

In 1992, the Shishi victory shoe industry Co., Ltd. founded the Taiwan Union shoe factory in Fujian, the earliest shoe making enterprise in the name of "casual shoes".

It is one of the first brands to enter the casual footwear market in China. It is also the first professional manufacturer of brand casual shoes. Now it has developed into a powerful brand manufacturer for casual shoes.

Win horse leisure shoes, win in the channel

In the early 90s of twentieth Century, the footwear industry in China was out of the most primitive and disorderly development time. At this time, people had almost no idea of "casual shoes". However, founded in 1992, the company successfully foresight the development trend of footwear industry, and clearly defined the development direction of enterprises as casual shoes.

It is one of the first brands to enter the casual footwear market in China. It is also the first professional manufacturer of brand casual shoes. Now it has developed into a powerful brand manufacturer for casual shoes.

16 years of practice leading consciousness, created a must win horse today in the brand promotion, product development, quality management, production scale, monopoly network and other aspects of the solid foundation.

We must pay attention to the construction of channels, pay close attention to product terminals, product mix and service system, proceed from the brand characteristics, and make reasonable profit distribution with agents and distributors, and regard distributors as the water of life.

For a long time, a positive interaction between enterprises and franchisees has been formed, and a terminal mode suitable for their development has been established.

The winning horse provides strong business support for the franchisees, such as project planning and planning, making profit plans, on-site decoration guidance, service guide shopping training, opening up decisions, advertising support, store operation guidance, marketing planning support, timely supply of goods, promotional gifts, year-end performance analysis, etc.

Huang Fuan, deputy general manager of the shoes industry, said that franchised monopoly, as a modern business marketing mode, shows strong vitality with its unique operation mechanism.

The American futurist, Mr n. R. sibite, claims that franchising is the revolution in the business field, the most successful marketing concept in history and the leading business model of twenty-first Century.

Today, the rapid development of the winning horse has become a well-known brand in the leisure footwear industry. It is precisely because we have used the franchise chain monopoly system, based on the five basic qualities, styles, tastes, prices and services, to establish an effective management system.

When it comes to celebrity endorsements, he told the reporters that celebrity endorsements were not a marketing model for casual shoes, but that the "winning horse" casual shoes would not go on the road of celebrity endorsement. The winning horse leisure shoes will always pay close attention to the construction of channel terminals, and rely on the terminal to establish their brand image.

In the future, the winning horse will further improve the professionalization level of the marketing team. At the same time, the terminal will be refined and meticulous. The terminal providers and agents will be optimized to screen out the most qualified agents and distributors so as to improve the quality of the whole marketing team and channels.

Huang Fuan is very optimistic about the current situation of China's casual shoes market.

He said: "leisure shoes in foreign countries account for 70% to 80% of the market, but only about 30% in China, so the market space of domestic leisure shoes is still sufficient."

However, China's first-line market has been occupied by foreign leisure shoes brands, competing with them, and we are at a disadvantage.

But there is still a lot of room in the middle end market, so the winning horse leisure shoes will be based on the middle end market.

Although the domestic footwear industry is facing various difficulties in recent years, the cost of personnel and the cost of raw materials are rising. However, the rising cost can drive the price of casual shoes to rise. This is exactly what we want, on the one hand, it can purify the whole market, and at the same time, we can achieve the end line.