Yongjia Group Invested 233 Million To Acquire Diadora Trademark Franchise.
In April 7th, Yongjia group announced the launch of a joint venture with Italy sports equipment, clothing and footwear manufacturer Diadora, which will manufacture, sell and distribute products with Diadora merchants in Hongkong, the mainland, Taiwan and Macao. Yongjia will account for 60% of the joint venture company's total capital, with a total capital commitment of US $30 million (about HK $233 million), while Diadora will be injected into the trademark right to use.
At the same time, the joint venture will pay the price of 6 million 930 thousand yuan to the original Diadora franchisee for the first Desheng acquisition of sports apparel products, including clothing, accessories, footwear and other inventory and account debts, which will be allocated by its internal resources.
First, Desheng announced that the termination of the original concession agreement with Diadora would cost US $3 million. The company believes that the termination of the business will allow the company to concentrate its resources on export business and explore opportunities. The proceeds will be used to repay part of the bank loans and improve working capital.
The original concession agreement, which lasted for 5 years, expired at the end of December 2009.
Yongjia Group Holdings Limited is a listed limited company in the British Cayman Islands. It is listed in Hongkong. Its headquarters is located in Hongkong. Its factories are located in various parts of Asia, including China (Guangdong Dongguan, Huizhou, Kaiping, Heyuan and Yunfu, Guangxi Guangxi, Guangxi and other places), Vietnam and Jordan. Sales joint venture, holding or wholly owned subsidiary companies are located in Hongkong, Guangdong, China, etc., with over 15000 employees in 2007. In China, the Yongjia group has set up 7 garment factories, 3 Office, 1 textile factories, 1 printing factories, 1 printing and dyeing factories, 2 batching factories and 1 sample rooms in Guangdong province. It has set up 1 garment factories in Haining and Guangxi Wuzhou in Zhejiang Province, and will set up 1 textile factories in Guangdong Kaiping, and another 4 sales companies. Customers include top international sports brands, covering businesses in Europe, North America and greater China. The three main businesses of Yongjia group are: sportswear production business, such as Europe oriented Adidas, Reebok, Puma, UMBRO and other top sports brands. Sports products distribution business: distribution of UMBRO (UMBRO) sportswear and related products in Greater China. Activities and outdoor clothing business: such as North America's N.Y.L, Sears and so on.
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