Adidas Wins Four Consecutive Championships In Euro Cup

In the European Cup before 1984, there were no brand symbols on the Jersey. Since 1988, almost all the championship teams have been built by Adidas, with only two exceptions. In 1992 (HUMMEL, now HUMMEL has been acquired by Adidas) and 2000 (KAPPA).

In the 08 Euro Cup, Adidas has no advantage in terms of the number of teams participating. It is the same as Nike and Puma in sponsoring 5 of the top 16 teams.

In the group stage of competition, Adidas is also a heavy loss.

When the group competition ended, the whole Adidas camp only left Germany and Spain to get the right of exit, and the ratio of the top 8 seats to Nike was 2 to 5.

In the 1/4 finals, the German team won the first match in the direct dialogue between Adidas and Nike at 3 to 2, and then the Spanish team eliminated the world cup champion Italy by penalty shootout, and eliminated the last "single seedling" of the Puma camp.

In the two semifinals, there were scenes of duel between Adidas and Nike's two camps.

As a result, the two teams won the traditional teams from the Adidas camp.

With the perfect performance of the knockout stage, Adidas has completed the reversal of the sports brand war under the unfavorable situation.

Over the years, Adidas has always favored those traditional teams with historical details when choosing sponsors, and Germany and Spain belong to this type.

And in a knockout game of life and death, the rich experience of these teams often produces unexpected combat effectiveness.

In fact, since the 90s of last century, Adidas, headquartered in Germany, has always performed well in all international competitions held in Europe.

For example, in the two World Cup in 1990 and 1998, both Germany and France came from the Adidas camp.

The success of this European Cup has once again extended Adidas's brilliant record in the tournament.