Shoe Enterprise AOKANG Dream Action Wins "Best Olympic Marketing Award"

2008/7/8 15:52:00 7

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In July 5th, the China outstanding marketing award finals, jointly organized by economic observer and Hongkong Management Association, was held in Shanghai. AOKANG group won the best Olympic Marketing Award in the year, thanks to the "dream Olympic Games", which is good for China, the case analysis of 2007 AOKANG's "dream project" charity marketing in 2007. 2008.

Shoe

In order to achieve the first brand goal and international brand operation strategy, AOKANG group sponsored the Beijing Olympic Games with the concept of achievement dream, and became the only supplier of leather products in the 2008 Beijing Olympic Games. In May 2007, it launched the dream program to help 6 Olympic champions such as Tian Liang and Ma Yanhong realize their dream of public welfare.

It is understood that China's outstanding marketing award has been successfully held for the six time since 2003, and the introduction of the Hongkong management professional association 20 years of operation. The award selection mechanism is ripe, and honors and public acclaim to those institutions in China that break through the barriers and improve the professional standards of sales through outstanding marketing programs.

In the past six years, through vivid marketing cases, the business situation has been interpreted, and the development trend of the industry has been discern. The business intelligence of enterprises has been displayed and the development of local marketing theory and practice has been promoted.