Tongxiang Shimen Leather Shoes Industry Relies On Brand To "Break Through"

Two seemingly ordinary trademark infringement cases, but rise to the brand determines the height of the fate of the industry.

Tongxiang Shimen town has made two major trademark infringement "make a mountain out of a molehill" to the entire leather shoes industry, and let this industry shine new vitality.

It started in February this year.

Shimen industrial and commercial office received reports from the masses: two leather shoes factories in a village of Shimen town are producing leather shoes marked as "BELLE" trademarks.

After investigation, "BELLE" is a registered trademark, and the parties concerned are unable to provide the relevant procedures for the use of "BELLE" registered trademark, which has infringed the exclusive right of "BELLE" registered trademark.

In order to guide leather shoes enterprises to take the road of brand creation, Shimen industrial and commercial bureau not only sent two cases and relevant laws and regulations to the enterprises, but also organized a symposium on enterprise licensing.

The company was originally a small enterprise with only a few workers. It has developed into a leading enterprise of leather shoes with an annual output of more than 600 thousand pairs and an annual output value exceeding 70 million yuan.

Reporters learned that the company registered the "San Dan" trademark as early as 2001, and through the construction of marketing network, there are more than 20 general agents, more than 1000 franchised stores and two counters.

Recently, the trademark of "San Dan" has been recognized as a well-known trademark in China.

Many leather shoes enterprises in Shimen say that the two typical cases of infringement and brand creation also point out the development trend of Shimen leather shoes industry in Tongxiang: along the mode of "product development - brand capital operation - Marketing".

In order to gradually get rid of the OEM processing mode for others, the leading group and office of the leather shoes professional trademark brand base established by the local government and industry and commerce departments have established the leading brand of the "horse drawn cart". The four wheel drive plan for "development, support, publicity and Cultivation" has been formulated and implemented, and the number of newly registered trademark applications has been nearly 20 this year, the most recent year.

And leather shoes have reached the sales of over 10000 pairs of stores, and the stores are located in 32 provinces (municipalities and autonomous regions) throughout the country.