Network: The Competitive Place For Sports Brand Shoes Enterprises To Compete

The Internet makes the world without borders.

According to statistics, by the end of April this year, the number of Internet users in China has exceeded 100 million, reaching 100 million 200 thousand.

At present, the number of Chinese netizens ranks second in the world after the United States. Consumers are more active in the Internet media and are more and more fond of and trusted in it.

Therefore, the Internet has increasingly become a key point for brand shoe companies, especially for sports shoes.

In sports shoes and other industries, the growth rate of high-end brand consumers' network contacts is higher than that of low and medium end brand consumers.

Because of the breadth, depth and interaction of network media, the Internet media is increasingly favored by many brand shoe companies.

At present, the sports channels of major portals in China are almost consigned by sports brands: as early as December 20, 2002, Sina and Nike formed strategic alliances, and the sina sports storm sports channel was launched at the same time as Nike.

This is the first time that Nike has conducted in-depth cooperation with the partners in the Internet market and partners in the form of cooperation channels. In November 20, 2003, Sohu and sports brand Anta (China) Co., Ltd. held a press conference. The two sides announced the launch of the Anta Sohu sports channel. In April 4, 2005, NetEase and the famous domestic sports brand "Lining" announced that they formally formed a strategic partnership of cooperation for 3 years and jointly built sports channels. In May 2006, XTEP announced the cooperation with the Grand Dragon and dungeon OL, signing a strategic partnership, which will create a new mode of domestic brand marketing and online Games marketing, and become the sole partner in the field of sports brand.

In March 15, 2007, Tencent and the 361 degree company formally signed a strategic partnership agreement at the Nanjing Olympic Sports Center.

In a short time, the sports marketing brand is launched.

At present, the domestic shoe brand enterprise nugget network way, in addition to the cooperation with sports websites of major portals in China, online direct selling is also a major way.

The network has huge market space.

According to the China Internet data center survey, last year, the B2C e-commerce market in China reached 5 billion 220 million yuan, and the B2C revenue in 2008 will exceed 7 billion 90 million yuan. In 2009, it is expected to reach 9 billion 860 million yuan.

Meanwhile, the total online shopping market in China was nearly 60 billion in 2007, with an annual growth rate of 90.4%.

It is predicted that the online shopping market will soon occupy 5% to 8% of the total retail sales of consumer goods, compared with 0.64% at present.

In mid August 2007, Daphne launched a new online shopping site.

At present, the sales volume of Daphne's network electronic platform has exceeded 100 million, which is only a small figure for enterprises with 2000 stores.

In April 10, 2008, Taobao, the largest network retailer in Asia, announced that the company was testing the B2C market.

China's first national sports brand: Lining, officially opened in Taobao mall, and sold thousands of items on the day of its opening day, far exceeding the daily sales volume of any store in the line.

In June of this year, AOKANG group, China's largest private shoe making enterprise, announced that its online sales platform, AOKANG online mall, was officially operated and launched the online marketing business in an all-round way.

It is understood that AOKANG began to set foot in Internet marketing in 2006, and then established a network store through Taobao and eBay.

In recent years, because of the unfavorable factors such as the rising of raw materials and the reduction of export tax rebate, the profit of the whole industry has been declining. This has accelerated the construction of the brand shoe enterprise network platform and expanded the profit space and market space.

At present, more and more brand shoe enterprises are beginning to turn their attention to the Internet market.

Suddenly a night of spring breeze, thousands of trees and trees, the direct selling of pear blossoms.

Emerging Internet resources have become a battleground for brand shoe companies to compete.

Network resources are deep. We must dig out the potential of the market with diligently, and at the same time, we should practice regularly as a lesson.

In the Internet era, Internet marketing has also become a brand communication curse in the new economic era.