PUMA Is Sponsoring Volvo 08/09 Sailing Competition.
PUMA global brand management director Adam Petrick
PUMA's latest Volvo Open 70 sailing ship has entered the Atlantic waters for the first time at the end of April, and will begin the 20082009 season Volvo global sailing competition in October 4, 2008. The Volvo global sailing competition is a global competition which is 9 months long. It is the most challenging sailing event in the world. It can be called "the Mount Qomolangma of navigation." In October this year, the Volvo global sailing competition will start from the port of Alicante, Spain, and then stop in South Africa, the Middle East, India, Singapore, Malaysia, China, Brazil, the United States, Ireland and Sweden, and finally arrive at the Baltic Sea. Unlike in the past, the Volvo global sailing competition will first come to China in this season and stop in Qingdao, China's sailing capital during the Spring Festival in 2009. At that time, Puma will not only become the equipment supplier of the game, but also specially designed a Puma sailing IL mostro as the team to participate in the most influential tournament in the world.
In May 12, 2008, actress Selma Hayek (Salma Hayek) formally gave the name of IL mostro-- to the ship at the naming ceremony of Boston port. IL mostro-- Italian "monster" graphic design is conceived by PUMA, inspired by PUMA's most traditional style and fashionable Mostro shoes. The asymmetrical patterns on the ship include the red PUMA Formstrip on the starboard side and the red texture laces on the port side. The sole is wrapped up in the bottom of the ship, resulting in a strong 3-D visual impact when the boat inclines. The sail is red, with a black jumping Cougar logo on it, which represents a different kind of momentum. Each sail is named after a famous mythical monster. "This design is a bit surprising - this is an alternative racing boat," said Antonio Bertone, chief marketing officer. "This is why we call it IL mostro" monsters ". The response we want to get is: "Oh, look at that guy!" I think we have done that. "
PUMA the 11 sailing teams are from six countries or regions. They have participated in the 21 Volvo world sailing competition. After years of fighting, the management of the PUMA sailing team has become increasingly mature, and the team members have been improving their skills. They have won the Volvo globe / whitet cup five times, and won the twenty time in the Copa America and won the five prize. Besides, they also participated in the Olympic Sailing Competition five times and won two prizes. They will take a 70 foot ship across five continents and four oceans, and stop at 11 ports. The total voyage is about 39000 nautical miles.
Along with them are PUMA's latest functional products: the PUMA sailing series. The idea of this dress series comes from all the members of the sailing team. The PUMA sailing team will also wear this series of products in the 2008-2009 Volvo global sailing competition.
PUMA Antonio Bertone, chief marketing officer, said: "we hope to reproduce the glory of racing series. We have developed a series of functional costumes for Formula One racing drivers, which also led us to the field of sport. Then, we developed a leisure series for ordinary consumers. In the field of sailing, our professional sailing team has been actively involved in the design and development of our functional clothing series, so the latest spring boat series costumes are presented to consumers as the latest leisure series.
The yacht series has three distinctive products: the functional series is suitable for people who are extremely fond of sports; the Volvo global sailing series is suitable for crew members under recreational and special conditions. The series is designed to celebrate PUMA's entry into the world's top global yacht competition, while the leisure series is suitable for the general customers who love navigational style.
Functional series
Starting in the spring of 2008, the latest series of functional sailing apparel will be sold in professional shipping shops and PUMA stores worldwide. 2008 the functional sailing series is the latest product category of PUMA.
clothing
A nautical suit focusing on performance. There is nowhere to hide in the open water, accompanied by violent waves and raging sea breeze. This is the basic idea of PUMA launching this functional suit for its sailing team. The design, testing and development of this suit also agglomerate the hard work of PUMA sailing team and world-class crew. The sailboat suit and sailboat pants have GORE-TEX style windshield and waterproof film, which can protect the crew from strong wind, rainstorm and bad waves.
Highlights of this series of functional sailing suits include: adjustable and providing 180 visibility visibility yellow light yellow cap, to protect the crew from the water wet double cuffs, and reflective elements throughout the clothing.
Sailing series
The new yacht series has been adhering to the PUMA style, and still uses PUMA's red and leaping Cougar logo. The latest PUMA products combine many styles of sailing costume, subverting the traditional standards of dress in the maritime sector -- dull colors and arrogant manners. In real life, there is a growing demand for high-quality marine equipment, clothing, shoes and accessories. Inspired by this inspiration, PUMA not only retains the athletic performance of marine equipment, but also completely breaks through the traditional design style and concept. It is suitable for all climatic conditions, and is suitable for all stratified types of clothing with outer, middle and inner layers. The main feature of the PUMA sailing series is comfort, which is made of ultra light fiber. The shape is ergonomics, so the team members can enjoy their activities after wearing. Other design features include high safety and high fiber durability, so it can meet the demanding requirements of the Volvo global sailing competition.
Nautical boots
Only a good nautical suit without a pair of good sailing boots is not perfect. Therefore, PUMA specially designed two kinds of sailing boots: "downwind (right wing") and "steering". These two marine boots have some common characteristics, such as no trace design, pure rubber compound, protective toe absorber and wet surface sole design. In addition, the "downwind" sailing boots are a fully functional marine boots with neoprene lining and foldable boot covers. The "steering" seafaring boots are a special sailing boots welcomed by sailing teams. They are made of Gore-Tex lined, waterproof and salt resistant leather, and hung rings designed to facilitate fast drying of boots.
Leisure series
PUMA sailing leisure series is suitable for weekend leisure crew members and aspire to sea life city dwellers. This series of clothing styles are varied and varied.
clothing
The leisure style products include land sports jacket and land trousers, which have the details of sailboat design and unique leisure tailoring. The color of Marina rugby shirt is inspired by the sea, and the fine design and collar buttons on its left chest are especially wonderful.
parts
The launch of yacht leisure style products aims at remembering the combination of sailing and fashion. This is reflected in the new sailing handbag. Taking it to the evening reception, it feels as romantic as on board. It has the bottom rivet design and solid metal buckle and zipper, fully adhering to the quality of shipbuilding technology.
The Champagne bag is a hard shell package, you can use it to bring your favorite champagne or wine to the boat dinner. This package is very much like a fender, its strong shell with handle and small twist lock, can guarantee safe storage. The engraved logo of the Volvo globe sailing competition is elegant and beautiful with an unforgettable metallic texture.
- Related reading
- Exhibition | "Magic Weapon" Innovation Of Ningbo Guang Bo Import & Export Co., Ltd.
- News and information | Harvest Of Zhejiang Sai Feng Shoes Co., Ltd.
- News and information | Enterprises Such As Shoemaking Complain Bitterly About The Surging Trade Barriers.
- Learning Area | Introduction And Course Of Cross Stitch
- Learning Area | Classification Of Buttons And Matters Needing Attention In Hand Sewing Buttons
- Power flow analysis | Internationalization Of Chinese Youth Apparel
- Learning Area | Mongolian Costumes: Gowns, Belts, Boots, Jewellery
- Learning Area | Procedure Name For Men's Suits
- Learning Area | Little Man Is Simply Dressed And Glamour.
- Power flow analysis | Create A Mixed Up Gentleman With High Profile
- Jordan Boosted The Tide Of Plastic Restriction
- Clone "Aiming At" Sportswear
- The Pass Rate Of Sportswear In Shopping Malls Is Only 70%.
- Shoe Company Fick Sponsor Olympic Cheerleading To Launch Brand Strategy
- Reflections On The Development Direction Of Sportswear In Post Olympic Era
- PEAK'S Implementation Of Specialization And Internationalization Positioning Countdown To Hong Kong
- Network: The Competitive Place For Sports Brand Shoes Enterprises To Compete
- Sports Shoes Enterprises Play A "Cultural Strategy"
- Chi Anda Supports The Roller Skating World Cup Exclusively.
- Olympic Games Approaching, See The Two Or Three Line Brand Shoe Enterprises' Confrontation And Outlet