Olympic Games: Sporting Goods Sales Sprint Olympic Baby Business Opportunities

It is only a month away from the opening of the August 8th Beijing Olympic Games.

In addition to the organizers and participants of the Olympic Games, there are many businessmen who are playing Olympic cards.

The rest of the last month is an important "time window" for businesses to rush through monthly sales. Sports goods are being sold for the last month, and there are also appliances, baby products, which are more or less stained with the Olympic light.

Olympic cake, we all want to grab a split.

One month after the countdown, the Olympic atmosphere in the mall is as strong as that on the playground.

Sporting goods sales spurt

In the Hangzhou department store, Yintai and other shopping arcade, the Olympic elements can be seen everywhere.

In addition to the Olympic licensed merchandise counters, many clothing, watch brands, and so on, have Olympic related products.

Some watch brands have also launched the Olympic commemorative watches, because they are practical and valuable, although they are expensive, and they sell well, but sales are good.

According to the salesperson of the Olympic Games franchisee of a shopping mall, from the experience of previous Olympic Games, 70% to 80% of the Olympic concession merchandise sales were completed in the year and the year before the Olympic Games.

Clothing, footwear and other practical goods are also selling well.

As a sponsor of the Olympic Games, Adidas, a sports brand, can produce Olympic related products.

In the Adidas Olympic Games licensed retailer, sportswear and sports shoes bearing Olympic logo are popular among consumers.

A Techfit fabric garment of a famous sports brand is also specially promoted before the Olympic Games. This is a kind of compressed clothing, which can stick to every curve of the body.

Its function is very interesting. It is said that it can increase the energy of exercise, support the movement of muscles and improve the posture of exercise.

Another famous sporting goods has launched several "Olympic concept shoes", putting the patterns of the bird's nest and water cube on the surface of shoes, which can't be sold at a price of more than 600 yuan.

In the last month before the Olympic Games, the sales of Olympic brand goods of different brands were accompanied by discounts of different intensity. Some of them were as low as forty percent off or thirty percent off, from clothing to shoes.

Red appliances bless Olympic Games

With the opening of the Beijing Olympic Games in August 8th, the "wedding red market" has also intensified the consumption of household appliances.

Recently, I visited the Hangzhou household appliance store, and found that the traditional "China Red" and "rose red" began to appear in traditional appliances such as refrigerators, washing machines and color televisions.

Reporters in Hangzhou several stores saw that these red household appliances were placed in the prominent position of the shopping malls, because bright colors really attract attention.

According to the reporter's understanding, in all electrical appliances, red household appliances account for nearly 20% of the total proportion, so large as refrigerators and air conditioners, and small to microwave ovens, especially this summer's hot air conditioners and freezers, make a big fuss about the word "red".

"Red household appliances sell very well this year". A brand of the same air conditioner has two colors, red and white, and the red air conditioner is obviously better than the white one.

Another appliance brand launched a "China Red" microwave oven.

The brand guide said that in order to celebrate the festival, most of the newlyweds chose "red" appliances, so they sold exceptionally well this year.

"Red represents the traditional festivity and enthusiasm of the Chinese people". Insiders say that the Olympic Games will soon start and there will be a marriage climax across the country. Businesses will certainly not miss this opportunity to launch this kind of red household appliances.

In addition, because of the Olympic year this year, the consumption of flat-panel TVs is also eagerly awaited by all parties. The pursuit of HD sports pictures has become a major consideration for consumers. The new products that the TV producers are pushing this year are also making a big fuss here.

Before the May 1, a famous TV brand launched the 900 series of flat-panel televisions, which is the core image product of the whole year. At that time, only 42 inches and 32 inches of the liquid crystal were two models. Now it has added 37, 47, 52 inches of liquid crystal, 32, 42, 50 inches of plasma, and the size and type are more complete.

According to Suning Appliance sales staff, its biggest feature is the 1080P Full HD's top dynamic image quality, used to watch sports events, such as the scene.

"Olympic baby" nurture new business opportunities

"This year is the Olympic year. This is a golden opportunity. We plan to give birth to an Olympic baby."

Miss Liu is not alone in this idea.

The baby boom of the Olympic baby has led to the selling of baby products.

There are many pregnant and infant supplies shops around the maternity and professional hospitals in Hangzhou. The reporter has found that every baby shop has baby products, such as infant formula, supplementary food, health care products, diapers, feeding products, baby clothes, toiletries, bedding and so on.

Expectant mothers worry about the dangers of radiation.

The website of some anti radiation maternity dress is to capture the psychology of "quasi mothers".

Therefore, some pregnant women with super radiation protection function are sought after by many expectant mothers.

These hundreds of thousands of pregnant women's radiation protection clothing, claiming that the radiation effect of up to 90%, and some even labeled antibacterial.

The reporter found that compared with the general maternity dress, the price of radiation proof maternity dress is generally two or three times higher.

It is reported that at present, the national standard of radiation protection clothing has not yet been promulgated.

Such clothing is based on the enterprise's production standards.

The industry believes that as long as electrical appliances meet the relevant standards and use properly, radiation has little effect on the human body.

In fact, young expectant parents are paying for their psychological comfort.