The Export Situation Of China'S Footwear Industry Is Not Optimistic.

According to customs statistics, 1-5 pairs of export shoes were exported in China in 3 billion 390 million months this year, 3.6% lower than the same period last year, and the average export price was 3 US dollars / double, up 15.8%.

According to the customs analysis, the main factors leading to the low export volume of China's shoes and the sharp rise in export average price were mainly affected by factors such as the adjustment of export tax rebate rate, appreciation of RMB, the decline of production enterprises, subprime mortgage crisis and trade barriers.

In May, 690 million pairs of export shoes fell 4.9% in the same period compared with the same period last year, a decrease of 7.1%.

In May, the average export price reached $3.2 / double, an increase of 22.8% over the same period, and the average price was close to the highest level since last January.

From the point of view of exports, exports to the US have declined and exports to the EU have increased significantly.

In the 1-5 month of this year, China's exports to the United States exported 880 million pairs of shoes, down 4.5%, accounting for 26% of the total export volume of shoes in China over the same period, and 640 million pairs of shoes exported to the EU increased 6.8%, accounting for 18.9%.

According to customs analysis, the decline of China's shoe exports in 1-5 months is mainly affected by the following four factors:

First, the export tax rebate rate adjustment policy and RMB appreciation.

The profit margins of shoemaking enterprises themselves are relatively low. Since July 1, 2007, the state has reduced the export tax rebate rate of footwear products by 2 percentage points, coupled with the continued appreciation of the renminbi, the reduction of the export tax rebate rate and the impact of exchange rate has further increased the operating pressure of enterprises.

Two, the number of footwear production and export enterprises has declined significantly.

With the increasingly serious environment of foreign trade, the pressure of production and operation of shoe enterprises has increased, and some enterprises have been out of the export ranks.

In particular, the small and medium-sized private enterprises, due to the small scale of production, the weak digestion of the rising cost, and the decline in orders, have gradually withdrawn from the field of foreign trade.

According to customs statistics, the number of export shoes enterprises in China decreased by 1719 in the 1-5 months of last year compared with 9856 enterprises in the same period last year.

Among them, the number of domestic enterprises has decreased to 1622.

At the same time, with the introduction of the new labor contract law in China, the tax burden of foreign-funded enterprises is increasing, the cost is high, the supervision is becoming increasingly stringent, the profit margins are squeezed, and foreign investment enterprises have also been reduced to some extent.

Three is affected by the subprime mortgage crisis in the United States.

The United States has always been the main market for domestic shoe exports. But since the outbreak of the subprime mortgage crisis in March last year, the US consumer index has slipped for a while, which has slowed down the export of American shoes.

Four, it is subject to foreign trade barriers such as anti-dumping.

In October 7, 2006, the EU imposed anti-dumping sanctions against Chinese leather shoes and imposed a 16.5% anti-dumping duty on leather shoes originating in China for a period of 2 years.

At the same time, Pakistan, Peru, Venezuela, Canada and other countries have also taken anti-dumping measures on China's footwear products.

Analysts suggested that the role of footwear industry associations should be played to guide enterprises to increase R & D investment in quality and design, enhance product grades and improve the profitability of products, enhance innovation awareness, increase the creation of private brands, enhance brand international awareness, strive to develop new markets, and focus on domestic market sales, and resolve export risks.