The International Road Map Of PEAK
PEAK is a professional basketball equipment manufacturer in Quanzhou, Fujian, with an annual output value of 1 billion yuan.
Landing NBA also made PEAK the only Chinese company to sponsor the top three basketball league matches of the world NBA, CBA and the European Star League, forming a global sports marketing system.
The strategic goal of PEAK is to create "the first brand of Chinese Basketball".
As early as in the early 90s, PEAK provided the competition and training shoes for the Bayi rocket team to help the Bayi rocket team win the competition. Since then, PEAK has won seven consecutive championships, and PEAK has become the first enterprise in the country to produce extra large sports shoes by itself.
PEAK became the strategic partner of the Shenzhou VI Fei Jun long Nie Haisheng rocket, which caused a sensation in China.
In recent years, it has been quite active in the international arena.
It is understood that since 2004, PEAK has sponsored several major European basketball teams, and has launched a major plan to export its own brand to western developed countries.
In 2004, PEAK became a special sport equipment for Uzbekistan national basketball team, and PEAK brand radiated to neighboring countries.
In 2005, PEAK became the equipment sponsor of the top basketball league in Europe (All Star game 2005) and is the only Chinese brand to enter the European Basketball League.
In 2005, PEAK became a strategic partner of the "Stankovic intercontinental basketball Champions Cup", which is known as the "basketball Small World Cup".
In 2005, PEAK signed a sponsorship of the NBA Houston rockets home, landing in the world basketball hall, PEAK brand into the first-line basketball market in the United States.
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