Biao Wolf Join Hands With Bruce Lee To Create Character Movement

Fujian Fuyuan shoes company formally invited Bruce Lee, Danny Chan, the TV drama "Legend of Bruce Lee", to speak for his sports brand, and jointly make the mountain wolf into a character sports brand.

According to Liu Wei, deputy general manager of Fuyuan shoes company, advertising videos and posters endorsed by Danny Chan are in the process of intense filming.

It is Bruce Lee's popularity and reputation, and Bruce Lee's personal characteristics, which are very much in line with the brand personality of Beijing's wolves. With the hosting of the 2008 Olympic Games and the TV drama "Bruce Lee legend", CCTV will play an opportunity to join hands with Danny Chan.

It is predicted that this promotion will increase the sales volume of branded wolf products by two times.

Bruce Lee is known as the first man in Eastern martial arts. He is a national and also a world.

It is sought after by people all over the world.

It is reported that the legend of Bruce Lee will be broadcast after the end of the Olympic Games. With the attention of the whole world to the Olympic Games, the TV series will be launched around the world.

At that time, Biao wolf will launch its advertising film, and will convene endorsements, appointments, investment promotion and press conferences, so as to maximize the effectiveness of brand publicity, and let the brand grow up quickly.

It is understood that after years of development, Biao wolves have completed the original capital accumulation and technological accumulation of brand development.

On the basis of ensuring quality first, enhancing the added value and brand value of the product becomes the primary pursuit of the brand's development at this stage.

Under the trend of continuous market segmentation, Biao wolves will launch the first kung fu shoes in China as the flagship product of the brand.

The brand will further strengthen technology reserves and R & D efforts, and strive to move towards the second tier brand.

Although the mountain wolf is still in the initial stage of brand development, but in the face of the current rising cost of shoe making industry and the current situation of shuffling industry, the deputy general Liu Wei said: "the shuffling phenomenon of shoe industry is in line with Darwin's theory of evolution. To a certain extent, the development of a certain industry is bound to be the evolution of the survival of the fittest. In the next five to ten years, some domestic footwear enterprises will inevitably face mergers and closures.

In the face of such a trend, we are unable to reverse. We can only do our own things well, step by step at every step, strive to build our own brand, enhance brand value and product added value, thereby easing the pressure brought by the rising cost.

To dance with wolves, we must first turn ourselves into wolves.

We will do our best to make our brand grow fast. "