PEAK: National Sports Brand Pushed By Nike

At that time, there was a lot of controversy over whether or not to rely on NIKE to set up factories, but many friends encouraged me.

I firmly believe that "nothing is impossible to a willing heart."

Finally decided to start a sports shoe factory.

But sports shoes are very popular in the international market, so we look for friends to help, find export customers, and start exporting.

The following year, we decided to create our own brand, which was based on two considerations: first, to judge the future market as the brand market; no one to buy anything without a brand; two, the stage of the brand is very large, which provides a great space for displaying the value of our life. If a person can create a brand in his life, he can be satisfied.

One of the difficulties we faced at that time was to set up shop in all parts of the country under such economic background to expand the brand image and expand the influence.

The main function of the office is to serve the major shopping malls.

However, it is rather difficult for us to create a brand with our shopping mall, because the shopping mall has its own management mode. We can only obey him instead of serving us.

At that time, PEAK had more than 20 offices throughout the country, but there was no effective way of management.

This rapid development has benefited from the effect of creating brand, but most of the top executives at that time did not realize it at the very beginning.

Therefore, despite the rapid development of enterprises, there has been no better adjustment to the office.

For example, once contracted system was implemented, although it was good to earn money and lose money, it was all on its own. But because twenty offices were owned by the company, they actually made money and lost money.

By 1995, there had been a lot of problems in these offices, such as offices occupying large amounts of liquidity in the company, and they used their funds for other purposes.

The image is that the original investment of 100 yuan, actually can not get back the cost of 10 yuan.

The responsibilities of distributors are quite clear. We give them brand management permission.

We sponsored the Basketball League A, sponsoring the national team and the provincial team, and establishing the image superiority of basketball equipment.

In particular, my oldest son Zhihua graduated from Sichuan University in 2001 and returned to the company.

At that time, he read the Department of electronic engineering, many people advised me to let him go outside to exercise and then come in, but I just missed a person here, so I still mobilized him back to help, but there is a condition, is to agree with the purpose of PEAK.

When his two son graduated from China University, he also took charge of some of them, so that the company was strong in management power.

It is disputed that we have no money, which has laid a very good foundation for the next round of development.

Since 2001, the company has been growing at an annual rate of 30%, and is still growing at a high speed.