Wenzhou Shoe Orders For The Autumn Boom, Autumn Shoes Spontaneously Save The Market Or Become Possible

In June and July, numerous autumn shoe ordering meetings, which concern the future development of Wenzhou footwear industry, were held in various national sales markets.

When the labor-intensive enterprises are still in a state of grief, the growth rate of the order of up to 50% of the autumn shoe and the promotion of shoes price to different degrees have made many bosses of shoe enterprises in Wenzhou temporarily release their frown.

Orders increase by three to 50%

Jin Zhexin, President of the Japanese Thai group, revealed yesterday that the number of Japanese shoe orders in the provincial market this year increased by 30% - 50% compared with the same period last year.

Judging from the order quantity of Wenzhou autumn shoes this year, this is not a case.

A general agent of Zhengzhou, a well-known footwear brand in Wenzhou, told reporters that the number of orders for the autumn shoes he gave to the manufacturers was about 60 thousand pairs, an increase of more than 30% over the same period last year.

Under the new "labor contract law" promulgated and implemented, raw materials continue to rise, RMB appreciation and tight monetary policy and many other negative market conditions, the growth rate of Wenzhou shoes in autumn order is called "frightening".

Moreover, the average order price of leather shoes produced in Wenzhou is 10% - 15% higher than last year.

In June, Japan and Thailand group held the autumn shoe ordering meeting in Kunming, Zhuzhou, Wuhan and Zhengzhou.

According to Jin zhe Xin, the average number of agents in a region's total agents is 50 thousand or so.

Japan and Thailand Zhengzhou general agent said, in the Zhengzhou market, red dragonfly, Yi Er Kang this year is still very strong, Kangnai, AOKANG's upward trend is very fast, but some other Wenzhou shoes brand, the first half of the year sales have been declining, "fortunately, everyone's autumn shoes orders are good, Wenzhou shoes market pressure will be reduced."

Leather shoes are also rising.

The brand of leather shoes produced in Wenzhou also rises with the rise of the order and unit price of leather shoes in Wenzhou.

In the two or three tier market, Wenzhou leather shoes are not only an extension of Wenzhou's leather shoes industry, but also a competitor for Wenzhou's leather shoes.

On the market performance of Wenzhou leather shoes in the two quarter of spring and summer, Luo Bin, director of marketing center of Yili high shoe company, gave the evaluation: "half dead."

However, the shoe orders for leather shoes of Wenzhou are not inferior to those of leather shoes.

Luo Bin said that the national agents of the Yili high shoe company had about 600 thousand pairs of autumn shoes ordered from the company, an increase of about 20% over the same period last year.

Two days ago, the nature shoe company held an order meeting in Guangzhou.

Liu Liaodong, general manager of the company, has only two words for this year's autumn shoe orders, that is, "satisfaction".

Before ordering in Guangzhou, the nature shoe company has successfully held the autumn shoe ordering conference in Fuzhou.

In mid June, the company held a nationwide ordering meeting in Wenzhou headquarters, and began to tour orders in Fuzhou, Guangzhou, Zhengzhou, Wuhan and other markets in July.

Liu Liaodong said that this year's autumn shoe orders, an increase of 15% over the same period last year, and the impact of rising raw materials, the order price of each pair of leather shoes, the price increases 3 - 5 yuan.

Jin Zhexin and others said that in the first half of this year, a lot of shoemaking factories were shut down, which undoubtedly gave up some market for the brand enterprises that had insisted.

Therefore, they believe that if the Wenzhou autumn single shoe market in August is good after listing in various markets, the current good news on autumn shoes will provide a possibility for Wenzhou shoe industry to spontaneously save the market.