The Way Of Corporatization Of Tong Bang Yunnan Agents

The reason why Yunnan has achieved such a good result is inseparable from the forward-looking vision of general manager Wu Zhanyou and strategic market analysis and positioning.

team building

It is far from enough for the regional brand management to rely solely on the one or two people in the past.

Agents should also set up sales, market, finance, logistics and enterprise related departments, so as to do their jobs.

In particular, dealers who have not made shoes brand agents should hire shoes managers (except finance) when they are uncertain about the market.

After the team is established, the most important thing is to distinguish responsibilities, improve workflow and form an efficient team.

Staff training

After the establishment of the agent team, we should continue to train employees and guide buyers to enhance their business capabilities.

According to the actual situation, local staff can be regularly trained to improve their overall quality.

market research

It is an important task for regional agents to manage their brands well. Market research includes: local environment (politics, economy, culture, pportation, business environment, pillar industries); competition brand (product, network, business mode, support strength, promotion mode); consumer research (consumption ability, consumption habit, consumption preference) market research should adopt correct information channel, pay attention to capturing accuracy and timely analysis for reference.

Market expansion

There are four big steps in market development: development, maintenance, rectification and adjustment.

Nowadays, agents who sell brands are running outside, but the results are often poor.

Marketing is not only a positive sense of expansion, but also a need for agents to accumulate social connections.

In the initial stage of brand development, we need to operate in different ways, and find suitable business models according to local conditions.

store decoration

Shop decoration is a hot topic for dealers and retailers. Now footwear can be said to be in a non benign competition environment.

In the imperfect stage of products, blindly pursue the monopoly mode, resulting in a lot of shops, but the management effect is very poor, which leads to the waste of shop decoration costs. Agents must fully assess the actual needs and do not blindly develop franchised stores.

Shop display

Good products plus good exhibits can make the products speak for themselves. Good displays not only enhance the value of goods, but also display the image through products, communicate with customers positively, effectively convey the information of goods, and promote the sales to establish brand image.

Generally speaking, display contents include: door / window / cashier / poster and hanging flag / store / Hygiene / employee / atmosphere.

For example, the display of goods can be divided into: color display, style display, last shape display, fabric display, bottom display, series display and so on.

Organization sourcing

Footwear brands are now importing futures, which requires agents to have a high degree of confidence in the organization of goods.

Generally speaking, the following factors should be considered: how many customers are there?

How many stores are there?

How many counters?

How many guests are there?

Expected seasonal sales of customers?

Expected new customers and new sales?

Single sales of single color?

Product sales cycle?

The replenishment cycle of an enterprise?

The productive capacity of an enterprise?

What is the current inventory status of the retailer?

Own inventory situation?

Own capital situation?

Comprehensive assessment.

integrated management

Management benefits, but agents often do not pay enough attention, lack of management system, no standardized workflow, internal division of labor is not clear, low efficiency.

It is necessary for agents to improve their work efficiency through effective management.

The management of agents includes: personnel management, financial management, information management, file management, terminal management, and logistics management.

Next, we should talk about logistics management, inventory deciding profits, logistics is a very important link. Logistics is mainly the organization and circulation of goods.

Reasonable inventory should be arranged according to season, daily sales volume and replenishment cycle, and timely inventory must be done to achieve accurate inventory accounts.

We should deal with seasonal and unsalable products using holidays.

Now the company adopts the futures system, so that all the inventory pressure is placed on the agent.

Excessive inventory of agents, resulting in the purchase of new goods is not active, resulting in difficult to digest old goods, new products dare not blindly enter.

The corporatization operation of agents is not just the above points. He is a systematic comprehensive project, which needs to be grasped in daily affairs and needs accumulation in all aspects.

Though the company of Yunnan has achieved great success, he is not necessarily suitable for every shoe dealer.

No successful experience can be applied. The only way to apply it is the mode of successful experience. After all, the road needs to go by itself.