Seven Key Steps To Reasonably Control Terminal Marketing Expenses

Please input. As the cost of terminal is singing all the time, more and more dealers are defeated before the high cost. How to effectively avoid terminal fees or let dealers spend less money can control the terminal cost.

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First: national chess.

Enterprises should make unified investment and do nothing about themselves.

The investment of enterprises can often pave the way for the sales branches to enter the shop or lower the cost of entering the store.

Such as advertising, media input, improving bargaining weight, reducing agency advertising requirements, etc.

The second way: spend money to do great things.

The most effective use of the limited cost, after the entry fee and promotion fee are paid, the investment utilization ratio should be increased in all aspects.

The third way: squeezing water from the sponge.

Many terminal stores and promotional fees tend to remain flexible. Manufacturers should fully tap this part of flexibility, improve negotiation skills, effectively carry out customer service, and maximize the use of relationship marketing, which can effectively reduce terminal investment.

The fourth formula: soft and soft.

We should strengthen the channel management with the "emotion card", and make the personnel responsible for the main links in the channel to work according to the wishes of the manufacturers to the greatest extent.

Public relations must be carried out for managers of the terminal decision making department and purchasing department and so on. Through appropriate methods, we can skillfully play the "emotional cards" and keep them from the terminal to the manufacturers.

The fifth type: space conversion.

This is mainly to encourage enterprises to develop different channel marketing. Due to the rising cost of factories, a lot of work can be carried out outside the sales pitch.

Step 6: walk with many legs.

Enterprises should change their operation mode and sometimes seek offline distributors.

Most dealers often sell many products in their hands, and each has effective ways to deal with the terminal. The above terminals are assigned to the dealer management control, which can reduce risks and costs.

The seventh type: self built terminal.

This way temporarily reduces the cost, but the long-term operation cost is very high, without strong brand tension and terminal sales ability, it is difficult to support the cost of a single store.

Of course, strong brand influence will reduce the cost of individual stores, but the overall cost is still very high.