Chinese Shoe Makers Welcome The Dawn Through The Night
In Guangdong, which accounted for nearly half of the total output of footwear products, the number of footwear export enterprises and the number of exports decreased significantly in the first half year.
In Zhejiang, another small shoe manufacturing province, some SMEs, including Wenzhou enterprises, are in danger of bankruptcy.
Under the increasingly strong trade barriers and favorable balance pressure, the adjustment of foreign trade policy, the appreciation of RMB, the rising cost of energy and raw materials and labor, the new policy of energy saving and emission reduction, and the tight monetary policy of banks are all squeezing the small profits of small and medium-sized enterprises.
Prior to this, the high level frequently visited some large manufacturing provinces in China, and sought to solve the policy from the survey results. Some enterprises have also issued the voice of the government rescuing enterprises. Some experts even think that Chinese enterprises will soon face a new round of closure.
In fact, although the current external environment will really affect some of the small and medium enterprises' efficiency, and even the industry will reshuffle, it is precisely this time, that is, the "dawn" period after China's manufacturing industry is suffering from labor pains.
Just as the quantity of footwear exported from Guangdong has dropped dramatically, we have noticed that the export value has increased, and the average export price of each pair of shoes has increased by nearly 30%. This also indicates that the order has been concentrated on large enterprises and the industry has been developing to intensive development. In Wenzhou, we found that a large number of Zhejiang businessmen went out of small workshops and began to seek new large-scale and high value-added industries.
As a matter of fact, enterprises, like humans, are born with old age, illness and death. In the past, most of our small and medium enterprises developed under low cost and better environment. Coupled with the good international trade environment in the past, domestic competition is not particularly fierce, and raw material and labor costs have become the competitive advantages of domestic enterprises. However, with the internationalization of China's economy and the active participation in international competition, we need to shoulder more responsibilities of big powers. Under such circumstances, some small and medium-sized enterprises who have survived in their infancy will suffer from cold and fever due to low immunity and even suffer from serious illness.
Therefore, the change of macro environment is not necessarily a bad thing. Especially in the circumstances of tightening policy, enterprises must improve their immunity, build up their health, and forge themselves in the wind and rain and thunder and lightning. For example, in the field of independent innovation, great efforts will be made. Otherwise, enterprises will not be able to bear any slight trouble.
In the footwear industry of Guangdong, the export trade and the "OEM" production occupy a large share, lack of well-known brands, the added value of products is not high, and there is still a certain gap in terms of materials, technology and technology compared with the international advanced level. In the first half of this year, Guangdong private enterprises exported 740 million pairs of footwear products, accounting for 45.7% of the total export volume of footwear products in Guangdong in the same period, but the value only accounted for 19.7% of the total export value, while the export average price was only 1.3 US dollars per pair, and still belonged to low-grade products.
"A thousand sails on the side of the sunken boat, and ten thousand trees ahead of the sick tree." Experts believe that China's manufacturing exports have entered the era of survival of the fittest: small and scattered workshop enterprises have been eliminated, and high-quality enterprises that are good at allocating resources, focusing on innovation and management norms are becoming stronger and stronger, showing the situation that the strong Yu Qiang and the weaker are weaker.
The export industry of China's manufacturing industry is the most sensitive to the changes in the world economy. Although the domestic economic situation is improving and the national macroeconomic policy is relatively stable, the manufacturing enterprises that are closely related to the world economy will obviously become a boat that floats in the stormy rain.
Some observers believe that the state can give support to small and medium-sized export enterprises with potential for development in terms of credit, taxation and industrial policy tilt, but more importantly, through this storm, China's manufacturing export enterprises will grow and grow. The key is to adjust itself, actively guard against all kinds of unfavorable factors, force enterprises to speed up strategic adjustment, pay attention to developing their own brands and their own intellectual property rights, so as to enhance the added value of products and make long-term development plans so as to be able to face in the face of any difficulties.
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