Legends From Housewives To Shoemakers

One afternoon, 3 years ago, it was raining, and sherry did needlework at home.

In order to coax the noisy 3 children, she found some silk decals and beads from the sewing kit to decorate the children's clocchi cave shoes.

Each of the 3 children has several pairs of different colors of Locke's "cave shoes". They even wear these shoes to school.

"I just want to amuse them," recalls sherry. "They are very excited to see these accessories, and they are clamoring for decorations of different colors."

Sherry's husband, Richard, was a successful entrepreneur. When he saw the children showing cheerfully to him, decorating various patterns of "cave shoes", he immediately realized that this was a rare business opportunity.

On the second day, he applied for patent for all the Locke's "cave shoes" ornaments and trademarks designed by sherry.

After everything was ready, Schmelzer and his wife were formally established.

The company named "Jibbitz", specializing in the production of Carlo's "cave shoes" decorations.

They initially planned to invest 300 thousand dollars, but in fact they used less than 200 thousand dollars.

"Because we made profits almost from the beginning," Sherry said.

The order came to Mr. and Mrs. Schmelzer like snowflakes.

3 months later, on the day of Schmelzer's wedding anniversary, the website of Jibbitz company was officially opened.

Schmelzer said: "we choose this special day, because this enterprise is the crystallization of our joint efforts, and we must also meet the challenges ahead."

Every day, Schmelzer and his wife will receive 200 orders.

As demand grows, they begin to cooperate with overseas enterprises, producing jewelry by the other side, and they are responsible for sales.

Jibbitz advertised on the website that "let customers use personalized shoe decorations to express their creative individuality creatively".

Up to now, Jibbitz has developed 1100 ornaments, each of which sells for about 3 dollars.

These decorations include everything from Harry's feathers to Potter's Disneyland.

Jibbitz also tailored its best selling accessories according to the characteristics of different regions.

For example, the company makes soccer accessories for Europe, designs "Hello Kitty" accessories for Asia, and sells national flag ornaments to the United States.

At present, Jibbitz accessories have been exported to 86 countries and regions.

The company website has a map showing the distribution of wholesalers with red dots.

When the map was just set up, there were only 5 red dots, and 3 days later it rose to 20.

In less than two weeks, red dots have spread all over the map.

Xie Li became a celebrity. She was invited to attend the TV talk show "Oprah Winfrit show" and took part in the recording of "one million Housewives".

In December 2006, Mr. and Mrs. Schmelzer sold Jibbitz to Carlo's brand at a high price of 20 million dollars.

As a matter of fact, two companies have long been in touch.

One of the three founders of the brand is also living in Boulder, Colorado.

When he saw a daughter of the Jibbitz and his loco Crocs "cave shoes", he immediately gave her the name card and asked her to tell her mother to call herself.

Sherry recalled: "I don't want to sell Jibbitz at the very beginning. I want to prove that I can manage it well.

In the end, we succeeded, and it was far more successful than I expected.

When I sold Jibbitz two years ago, my heart was full of tears. "

Recent sales of Jibbitz accessories have exceeded $100 million.

Sherry predicts that the future sales of Jibbitz accessories are immeasurable.

Sherry admits that Jibbitz jewelry is so successful that it is beyond her expectation, but she believes that this success will not be short-lived: "because the brand itself has begun to relocate, and I am also designing new jewelry styles.

We are actively developing other products. "