CONVERSE Leads The Fashion Trend

Founded in 1908, CONVERSE (CONVERSE) has created the world's canvas shoes Kingdom, both in sales and in color.

In the Chinese market, there are three series of ALL STARCHUCK TAYLOR (All Star classic canvas shoes), JACK PURCELL (opener laugh), PRO STAR (classical canvas shoes), and more than 50 kinds of colors, so that the young people who are unwilling to be depressed nowadays are playing the classic color with a high profile.

ALL STAR CHUCK TAYLOR

In 1917, the world's first pair of ALL STAR canvas shoes were born in the US CONVERSE (CONVERSE) company. In the early twentieth Century, the American basketball star CHUCK TAYLOR (chuck Taylor), who was known as the "basketball ambassador", loved the new canvas shoes. It was convinced that ALL STAR shoes could allow basketball players to gallop and play on the pitch, so that no matter where they went, he would always have a pair of ALL STAR canvas shoes, enthusiastically recommended ALL STAR canvas shoes to friends, basketball players and coaches around him, and personally participated in the improved design of the canvas shoes according to the requirements of the basketball game on sports shoes, so as to make it more suitable for basketball sports.

In 1923, CONVERSE (CONVERSE), in recognition of his contribution to ALL STAR canvas shoes, decided to sign the CHUCK TAYLOR (chuck Taylor) as part of the ALL STAR trademark.

ALL STAR CHUCK TAYLOR canvas shoes were born.

More than half a century later, all star classic canvas shoes have become the pronoun of canvas shoes widely known all over the world.

It has created the sole sole shoe type sales record of six hundred million pairs in the world.

Like McDonald's, Coca-Cola, Ford cars and Levi's jeans, it becomes the emblem of the traditional American culture.

ALL STAR original design is to use canvas as material, not only wearable, but also can be washed by washing machine, which is environmentally friendly and pollution-free.

At that time, ALL STAR had only one color - white.

In 1966, ALL STAR launched its color series, breaking the long-standing single color policy.

With the development of science and technology, more materials such as leather, rubber and so on are gradually used as raw materials for shoemaking.

In 1970s, influenced by hippy fashion, fashion began to move towards natural and primitive feelings.

At that time, ALL STAR seemed to be exceptionally retro. It was very convenient to wear, and it was free to wear everywhere.

In 1996, ALL STAR launched ALL STAR 2000. The canvas material of the upper vamp was changed to leather, which has made remarkable changes in the history of ALL STAR.

With the most original ALL STAR as the blueprint, for the oldest sneakers for the most dazzling appearance.

JACK PURCELL

As one of the classic canvas shoes of CONVERSE, it is named "open smile" because of its special SMILE shape design.

JACK PURCELL came from the world champion who was active in badminton in Canada in twentieth Century.

Badminton, tennis and squash, and so on, are suitable for durable and suitable sports shoes. JACK PURCELL has studied and improved the sneakers and participated in the research and development. In order to remember their contributions, the sneakers are named after JACK PURCELL.

Later, JACK PURCELL provided special sports shoes for the most advanced sports meet, thereby winning the welcome of all professional DEBIS players in the US.

JACK PURCELL's superb technology and unique shape are also favored by the upper class in Hollywood.

Hollywood legend JAMES DEAN (James ting), DUSTIN HOFFMAN (Dustin Hoffman) and BEATLES (GEORGE) GEORGE HARRISON (George Harrison) are all fans of JACK PURCELL.

Dustin Hoffman wore JACK PURCELL in the film graduate.

As time goes by, the unique charm of JACK PURCELL is consistent.

In 2000, JACK PURCELL landed in mainland China.

Black, white, peach, khaki, coffee, sapphire blue, navy blue, apple green and other colorful colors are coming on the stage, wearable and flexible canvas upper, unique shape design, detail oriented tradition, and the classic family's enduring elegance.

PRO STAR

PRO STAR's unique "star arrow" sign has been used since the beginning of CONVERSE.

The symbol of "star and arrow" is accompanied by JULIUS ERVING (J JULIUS), "magician" Johnson (EARVIN JOHNSON) and "big bird" (LARGY BIRD), creating a series of popular basketball legend in NBA competition.

Now, the "star arrow" logo is no longer confined to sports shoes.

PRO STAR's simple and unique sign and simple coloring, teach people to recall the innocent ages and give the new interpretation of the retro trend.

In Japan and South Korea, PRO STAR has become the best selling shoe after JACK PURCELL.

Japanese drama has attracted more and more people's love. Super idol Takuya Kimura has become the spokesman of fashion. In Japan, South Korea, Taiwan and other places, whatever clothes Kimura wears, what clothes will be popular.

Takuya Kimura's favorite brand of shoes is CONVERSE. In beautiful life, Takuya Kimura's foot is the ONE STAR in CONVERSE.

Noriko Sakai, the heroine of the Japanese drama "sunset of love", also has a special liking for CONVERSE.

CONVERSE is the first choice for the Hari people to become popular.

In Japan and South Korea, CONVERSE is the first brand of sports shoes.

CONVERSE SHOP spreads all over the streets of Japan and Korea.

Entertainers go to Japan to make movies and sightseeing, so they buy local CONVERSE shoes for pleasure.

Xu Jinglei, a mainland idol idol actor, met CONVERSE at Ginza in Tokyo, and later became the spokesman for CONVERSE's image in mainland China.

Jordan Chan, Zhang Ziyi, Shino Lin and Alec Su love CONVERSE very much.

CONVERSE has created the world's canvas shoes Kingdom, regardless of style or sales volume is the world's first.

When Dr. J Julius L Erwin took the dunk from the free throw line, a legendary name was engraved on the "Pantheon" of NBA.

Engraved with the name of Dr. J, there is also a great classic CONVERSE basketball shoes.

Like the "magic shoes" of the wizard in ancient mythology, Dr. J, "magician" Johnson, "big bird" Byrd, "aunt" Larry, "rebounding king" Rodman and "postman" Malone have all been wearing CONVERSE to create a section of modern myth that is widely praised.

A hundred years brand came to China.

In 1993, CONVERSE joined hands with the world footwear giant, Bao Yuan shoes, to serve the Chinese market.

Although CONVERSE is already the designated footwear for NBA, CONVERSE has been evolving before the new moon in technology, based on CONVERSE's brand building and classic exploration.

From simple canvas to passionate basketball legend, from colorful to simple color matching, CONVERSE has always been with classic.

It has become a popular brand that fashion people like for decades.

Consumers who have CONVERSE can feel from their products that the brand is classic and fashionable.

CONVERSE brand is gradually realized through its classic and fashionable taste as a self actualization and consumption on its own stage.

In recent years, the concept of "BE A STAR" has been launched. It means that everyone wants to show themselves and realize themselves on their own stage. This is the culture that CONVERSE has achieved in the past hundred years.

The brand of CONVERSE has a history of 100 years in the United States. In the eyes of the Americans, like McDonald's and Coca-Cola, it is a century old brand.

Today, you may not be able to smell chuck Taylor's game charm, but you can taste the passion of ALL STAR CHUCK TAYLOR. You may not be able to interpret with George Harrison, but you can imagine the fashionable singles of JACK PURCELL; you may not be able to witness Dr. J's full domination and the exquisite Johnson magic, but you can enjoy PRO STAR retro classic perfectly. This is CONVERSE, fashion and classic, taste and imagination, and the joyful avant-garde with the passion and passion.