Chinese Sports Shoes Reborn In Foreign Countries

Many Chinese people are not familiar with sports shoes. They are a pair of rubber bottom canvas sports shoes with white and red and blue stripes. They have a large "FEIYUE" mark.

In people's impression, this is a pair of cheap and good sneakers.

Now its price is still not expensive, at around 30 yuan, but it sold more than 50 euros in France, becoming the darling of fashion magazines.

Plain "leap" sports shoes have become the most fashionable things in France.

French pats bath had unwittingly discovered flying shoes on the streets of Shanghai.

Patters said he was shocked and with a commercial eye. He found the manufacturer of Shanghai's big Bowen shoes.

The negotiations were launched in China's doubts, and several rounds brought him to overseas ownership of "leap". Until the signing of the agreement, the Chinese representative also gave the French a suspicious look. These 12 antiques, which were cheap to China's stalls, had been out of sight for many years, and had been valued by a foreigner. They also had to sell more than 50 euros (500 yuan) abroad.

In addition to pats, no one would have thought that three years later, this pair of shoes would be in a mess in Europe.

The official website of sports shoes

Pats brought the basketball shoes to France. He simply registered the trademark with the flying Pinyin FEIYUE, and gave it a new meaning, flying forward (Xiang Qianfei).

FEIYUE's advertisements began to appear frequently in Jeune&Jolie and Cosmopolitan.

Feiyue is currently sold in France, the United Kingdom, Holland and Belgium at a price of 50 euros.