Chinese Sports Shoes Reborn In Foreign Countries
Many Chinese people are not familiar with sports shoes. They are a pair of rubber bottom canvas sports shoes with white and red and blue stripes. They have a large "FEIYUE" mark.
In people's impression, this is a pair of cheap and good sneakers.
Now its price is still not expensive, at around 30 yuan, but it sold more than 50 euros in France, becoming the darling of fashion magazines.
Plain "leap" sports shoes have become the most fashionable things in France.
French pats bath had unwittingly discovered flying shoes on the streets of Shanghai.
Patters said he was shocked and with a commercial eye. He found the manufacturer of Shanghai's big Bowen shoes.
The negotiations were launched in China's doubts, and several rounds brought him to overseas ownership of "leap". Until the signing of the agreement, the Chinese representative also gave the French a suspicious look. These 12 antiques, which were cheap to China's stalls, had been out of sight for many years, and had been valued by a foreigner. They also had to sell more than 50 euros (500 yuan) abroad.
In addition to pats, no one would have thought that three years later, this pair of shoes would be in a mess in Europe.
The official website of sports shoes
Pats brought the basketball shoes to France. He simply registered the trademark with the flying Pinyin FEIYUE, and gave it a new meaning, flying forward (Xiang Qianfei). In the first advertisement of FEIYUE, pats designed a Chinese Kungfu silhouette with FEIYUE in the background, and matched the large text Shaolin Kung Fu in the background. Soon, this brand began to be noticed by fashion circles. ELLE reported it to FEIYUE in 4 times in 2006 and 2007. Anna Nicola Smith, the famous PLAYBOY girl, went to the front to speak for herself.
FEIYUE's advertisements began to appear frequently in Jeune&Jolie and Cosmopolitan. FEIYUE also started selling with international brands in professional sports shoes stores in Paris. In France, FEIYUE brand shoes have more than 160 retail agents.
Feiyue is currently sold in France, the United Kingdom, Holland and Belgium at a price of 50 euros. The names of the products are mostly from Chinese martial arts, such as the classic Shaolin Soul (Shaolin spirit) and the changing styles of white and black, as well as Mantis style mantis, Dragon Dust dragon dust, Monkey Claw monkey paws, etc., and the Shaolin series will be launched in August.
- Related reading
Wenzhou Invested Heavily In Purchasing Testing Equipment To Help Shoe Enterprises Cope With "Green Barriers"
|- neust fashion | "Smart And Customized Life" -- 2019 The Third China Custom Economic Summit (Expo) Ended In Beijing.
- neust fashion | “智慧定制美好生活”——2019第三屆中國定制經(jīng)濟高峰論壇(博覽會)在京完美落幕
- Global Perspective | Vietnam'S Textile And Clothing Investment Has Been Choking With Environmental Protection, And Foreign Businessmen Have Been Forced To Stop Vietnam'S Huge Textile Dye Project.
- Bullshit | In The First Year Of The Decisive Battle, The "EM Mai Mai Warehouse" Will Be Hot At The End Of The Year.
- Company news | Hengyi Petrochemical Profit In The First Three Quarters Of 2 Billion 214 Million Yuan, Brunei Refinery Project Is Expected To Be The Next Quarter Earnings Growth
- News Republic | The Sixth Shengze Textile Expo Unveiled 100 Thousand Fashionable Eco Fabrics.
- neust fashion | NOAH Today'S 2019 Autumn And Winter Renewal, Absolutely Essential!
- Fabric accessories | Exclusive Interview With SORONA Asia Pacific Business Director Zhou Jin: SORONA Fiber Will Bring New Experience To People.
- Fashion shoes | YEEZY 350 V2 Black Turmeric Color Yeezreel Shoes
- Fashion brand | Oasis Band Leader Liam Gallagher X Nigel Cabourn New United Parka Series Release
- Quanzhou Shoe Companies Collectively Enter The World Stock Market
- Cartoon Is Not Popular, Children'S Shoes Are Facing Challenges.
- Shoe Industry Has Become The Largest Pillar Industry In Jinjiang
- Wenzhou Invested Heavily In Purchasing Testing Equipment To Help Shoe Enterprises Cope With "Green Barriers"
- Visvim Perfect Combination Of Retro Fashion
- Italy Pure Hand-Made Shoes, Shopping Mall Marked Sky High Price
- Wenzhou Olympic Games Gold Nuggets
- 2008 Japan International Footwear And Leather Products Exhibition (ISF)
- 2008 International Footwear Exhibition
- The Eighth China (Shiling) Leather Leather Festival - The Fifth Guangzhou Leather, Accessories And Sewing Equipment Exhibition