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    Chinese Sports Shoes Reborn In Foreign Countries

    2008/8/4 11:12:00 7

    Sports Shoes Leap France

    Many Chinese people are not familiar with sports shoes. They are a pair of rubber bottom canvas sports shoes with white and red and blue stripes. They have a large "FEIYUE" mark.

    In people's impression, this is a pair of cheap and good sneakers.

    Now its price is still not expensive, at around 30 yuan, but it sold more than 50 euros in France, becoming the darling of fashion magazines.

    Chinese

    Plain "leap" sports shoes have become the most fashionable things in France.

    French pats bath had unwittingly discovered flying shoes on the streets of Shanghai.

    Patters said he was shocked and with a commercial eye. He found the manufacturer of Shanghai's big Bowen shoes.

    The negotiations were launched in China's doubts, and several rounds brought him to overseas ownership of "leap". Until the signing of the agreement, the Chinese representative also gave the French a suspicious look. These 12 antiques, which were cheap to China's stalls, had been out of sight for many years, and had been valued by a foreigner. They also had to sell more than 50 euros (500 yuan) abroad.

    In addition to pats, no one would have thought that three years later, this pair of shoes would be in a mess in Europe.

    Chinese

    The official website of sports shoes

    Pats brought the basketball shoes to France. He simply registered the trademark with the flying Pinyin FEIYUE, and gave it a new meaning, flying forward (Xiang Qianfei).

    In the first advertisement of FEIYUE, pats designed a Chinese Kungfu silhouette with FEIYUE in the background, and matched the large text Shaolin Kung Fu in the background.

    Soon, this brand began to be noticed by fashion circles. ELLE reported it to FEIYUE in 4 times in 2006 and 2007.

    Anna Nicola Smith, the famous PLAYBOY girl, went to the front to speak for herself.

    FEIYUE's advertisements began to appear frequently in Jeune&Jolie and Cosmopolitan.

    FEIYUE also started selling with international brands in professional sports shoes stores in Paris. In France, FEIYUE brand shoes have more than 160 retail agents.

    Feiyue is currently sold in France, the United Kingdom, Holland and Belgium at a price of 50 euros.

    The names of the products are mostly from Chinese martial arts, such as the classic Shaolin Soul (Shaolin spirit) and the changing styles of white and black, as well as Mantis style mantis, Dragon Dust dragon dust, Monkey Claw monkey paws, etc., and the Shaolin series will be launched in August.

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