Brand Shoe Enterprises "Olympic War" Opened!

In 2 days, the 2008 Beijing Olympic Games will be opened.

The Beijing Olympic Games, which carries the dream of the Chinese nation for a century, is not only a stage for athletes from all over the world to compete for gold and silver, but also an arena for all major enterprises to compete.

Jinjiang is a famous brand city in China. Facing the tempting Olympic cake, Jinjiang brand's "Olympic war" has already taken the lead.

With the Olympic Games, Dongba has launched a new LOGO in advance, and will launch a new brand advertisement at high frequency during the Olympic Games, trying to lead the Chinese jacket to the world through the Olympic Games. XTEP has also added many Olympic elements into the brand advertisement, and will make a high-profile appearance on the opening day of the August 8th Olympic Games.

The online collection of Anta's DIY works in China is also in full swing.

    網絡成為奧運營銷新戰場

The high threshold of Olympic sponsors has blocked the brand of Jinjiang. In the face of the upcoming Beijing Olympic Games, the virtual territory of the Internet has become a new battleground for Jinjiang brand to compete fiercely.

Since August 1st, the precious birds have been collecting Olympic creative videos on YOUKU and KU6, trying to intercept young consumers from the Internet.

What is the creative video?

There are three kinds of birds in the world: one is "no one can be blocked by Olympic strong men" videos, such as the Olympic Liu Xiang edition, the Olympic Yao Ming edition, and so on; two is the classic spoof video, such as the Agam version, the hacker edition, the prison break version, the cat and mouse version, the chicken run version and the Big Slam dash edition, etc. Finally, there are also Street Olympic video, such as street basketball, street football and so on.

During the activity, netizens will upload their creative videos or create new videos on the interactive platform to watch and vote on the interactive platform. Finally, the winning works will be selected according to popularity. The interactive platform will provide prizes for participants and winners.

It is understood that the move is mainly through the re creation of the creative video of the Olympics, grafting Olympic links, interworking and communicating with the target audience, attracting extensive attention and expanding the brand influence. Meanwhile, the distinctive creative video interprets the brand connotation from many angles, starting from the brand concept and combining with the Olympic background.

Just like the slogan of the solicitation order - "the spirit of the Olympic Games is unstoppable, and the enthusiasm of the people is unstoppable. In such an irreplaceable historical moment, the spirit of the unstoppable spirit spreads online, no one can block the angle of your shooting, your unique creativity, the noble bird provides you with a platform to show your talents", and the interactive Olympics of the birds and birds may also be "unstoppable."

There are fantastic similarities with the creative video of the noble bird, and XTEP's "live four caricature" activities.

From August 1st to August 28th, XTEP collected comic works from netizens, which covered Olympic hot topics and interesting events. It allowed to play the super skill of laughter, exaggerated, photographed real photos, added facial expressions and actions, supplemented by narration and cartoon effects, and drew attention through online awards.

During the Olympics, you can play graffiti besides playing podcasts and comics. The brand of Jinjiang can really take a lot of trouble in this regard.

Yesterday, when reporters chatted with friends Q, it was discovered that the 361 degree cheering Chinese T-shirt painting competition "painted creativity and cheering China" activities originally started in August 1st, and will be held in August 31st. The two authoritative media of the 361 degree joint Tencent and Sohu network will jointly hold a 361 degree cheering Chinese T-shirt painting competition, and use creative ideas to describe their own way of cheering for China.

You can choose to hand paint, buy products at 361 degree store, get T-shirts and paints, create photos of your work and upload them to the activity website after free creation. You can also log in directly to the activity website, online graffiti, or template DIY, download the T-shirt template and material creation to upload to the activity website.

It is understood that 361 degrees.

The theme of Chinese T-shirt coloured drawing is "dragon Kingdom, new height".

    公關活動成為新亮點

In addition to network interaction, the Olympic public relations activities under the line have also become a new choice for Jinjiang brand. Through public relations activities, allowing more people to participate in the Olympic Games and feel the Olympic atmosphere is indeed an unacceptable choice.

It is understood that on the opening day of the August 8th Olympic Games, mingle will organize senior middle managers and distributors nationwide to Beijing to cheer for the Olympic Games.

"We are the sponsors of China weightlifting team. We and Chinese weightlifting athletes are like a family. The Olympic Games are held at our doorstep. We hope to give them more support. We need to cheer up with the cheer and enthusiasm."

Guo Hui, director of marketing of mingle company.

Coincidentally, PEAK boss Xu Zhihua will also take agents from home and abroad to watch the match.

In addition, PEAK also sponsored the "smile Beijing" 2008 volunteer civilization action, when the Olympic Games outside the 40 thousand volunteers will wear PEAK clothes to welcome eight guests, often think of that scene, Xu Zhihua is smiling.

Meanwhile, 240 outstanding middle school students from eight counties and cities will be moved again, because they will have the opportunity to rush to Beijing to watch the Olympic Games. All this is due to the "2008CBA sports equipment Haixi student's Olympic Games campaign" launched by Guo Hui (China) Limited.

Guo Hui hopes that by sponsoring the Olympic Games, the vast majority of Haixi outstanding students will be integrated into the CBA professional sports equipment and enter the Olympic Games with a large lineup. They will devote themselves to pursuing the Olympic Games of "higher, faster and stronger", and cheer for the Chinese team together, and hope that the "2008CBA sports equipment and the Olympic Games watch group" will become a beautiful scenic spot on the Olympic Games.

Perhaps, this beautiful scenery line, moved not only these 240 middle school students, but also may move more audiences.

According to the analysis of the industry, this kind of interactive activities that seem to have a certain distance from the Olympic hotspots can often arouse emotional resonance and establish brand image in the minds of consumers, so as to achieve the effect of brand communication.

    民族特色成為新勢力

Humanistic Olympics is one of the three characteristics of Beijing Olympic Games. It is said that only the national is the world. For Jinjiang enterprises, it is worth pondering over how to push their brands to the world with the help of national characteristics.

Positioning in the national sports brand Anta, this Olympic Games will adhere to the national characteristics in advertising, activities and promotions.

It is understood that during the Olympic Games, Anta will play a high frequency "refueling", China!

"Advertisement" and "DIY China" is also being collected online.

As the campaign slogan says, "a strong Chinese heart and a deep love for China is a common aspiration: come China, let's get together!"

Even if you can't go to the scene, you can still cheer for China! "

Such activities can often arouse the broad masses of the people's national feelings, and easily arouse resonance.

Like Anta, Qipai is the ultimate interpretation of the national characteristics to the extreme.

In the high-profile "Beijing 2008 Olympic Games awards ceremony costumes and the main award elements conference", in the 16 ceremonial dress ceremoniously announced, the only men's dress - Olympic flag raising clothing was stunning.

Wu Xuekai, the chief designer of the seven card design responsible for the design of the flag raising clothing, cleverly embroidered the blue and white porcelain patterns on behalf of Chinese traditional elements in the Chinese collar, showing the essence of Chinese national fashion while embody traditional Chinese culture.

By participating in the Olympic Games, the "seven card" Chinese collar has become the focus of the world's attention. It also makes the world better understand the seven cards.

Perhaps this is exactly what happened. In August 3rd, Qipai group joined hands with the China Fashion Designers Association. In Beijing, 798D_PARK, known as the "cultural and artistic palace", held the second "Qipai Chinese collar Cup Fashion China Invitational invitational tournament".