AOKANG Shoe Industry To Take Advantage Of The Situation To Upgrade -- Technology Innovation Of 100 Meter Hurdle Race

In the year 2007 alone, AOKANG has declared as many as 50 patents for its products, which have been used in AOKANG's 2008 Olympic Games etiquette shoes, shock absorbing shoes and other functional footwear.

A few months ago, AOKANG proposed the concept of the Olympic season.

"The Olympic Games will be held today. All Olympic partners, including non Olympic sponsors, will focus on the August Olympic Games. In the face of many powerful competitors and advertisements, we have been playing the concept of" Olympic season ".

Liu Xiang, the brand manager of AOKANG group, said: "during the Olympic season, we will make good use of the Olympic Games and the two brand resources of these two brands to maintain the continuous brand and promotion influence, so that the promotion effect can be maximized."

"The biggest feature of the Olympic season is AOKANG's lower air advertising. It's about preparing more power to turn to the terminal."

According to the Research Report of the China Brand Research Institute, AOKANG's reputation increased by 8.63% in 2007 through Olympic marketing.

"What we need to do now is to pform the brand reputation into sales volume," Jiang said.

　　法寶一：技術(shù)創(chuàng)新

With manufacturing costs rising by nearly 20%, the issue of survival has become the most talked about shoe business in Wenzhou this year.

At the end of July, more than 60 executives of AOKANG group began their annual "think week" activities after 10 whole days' visits to 34 branches nationwide.

"AOKANG, like other manufacturing industries in China, is facing many challenges. Under the influence of RMB appreciation, labor costs, raw material costs, export tax rebates and EU anti-dumping, the decline of corporate profits is inevitable. If we do not face up to these problems, we will enter the besieged situation."

President Wang Zhentao said.

"Thinking week" is AOKANG's "Zunyi conference". We have been sticking to it for 8 years, with different themes and forms every year.

Wang Zhentao said, "when we shift the perspective from the enterprise to the whole industry and pfer to the current economic environment, we may be able to see it better."

With the appreciation of the RMB exchange rate, the decline in export tax rebates, the adjustment of processing trade policies, the rising cost of raw materials and labor, and constantly eroding the meagre profits of labor-intensive enterprises, the age of cost advantage is gone forever.

Technological pformation is one of the main ways to break the cost barrier of AOKANG.

It is understood that AOKANG's two high-end footwear technology is declaring patents: one is the "foot series", which integrates high-tech into two millimeter insoles, so that the insole can be automatically cooled or heated. It seems that a mini personal air conditioner is installed on the sole of the user. The other is "comfortable bottom" technology, which integrates high-tech into the insoles, and the insole radian is completely fitted to the foot curve of the human body, and it is comfortable and comfortable to walk, and it is easy and effortless to walk.

In the year 2007 alone, AOKANG group has declared 50 patents, including inventions, utility models and designs, which have been used in AOKANG's 2008 Olympic Games etiquette shoes, GPRS positioning shoes, breathing shoes, shock absorbing shoes, and retractable high-heeled shoes.

　　法寶二：奧運(yùn)攻略

"This is a faster, higher and stronger stage." in Wang Zhentao's eyes, the Beijing Olympic Games is such an opportunity to let AOKANG shoes affixed with technological innovation logo get the largest range of product publicity and brand promotion in a faster and shorter time.

According to Jiang Yihan, after 100 days of countdown to the Olympic Games, AOKANG launched the Liu Xiang quality series shoes, and from May 1st, launched terminal promotions for consumers to wear AOKANG to Beijing, watch the Olympic Games and cheer Liu Xiang.

In order to match the terminal's Olympic promotion, it also launched the Xiang series of T shirts, Olympic umbrellas, Olympic fans and other exquisite Olympic gifts.

As an extension product of AOKANG, it will assist in terminal promotion.

It is worth mentioning that, as a supplier of leather products for the Beijing 2008 Olympic Games, AOKANG group's Olympic ceremonial footwear produced by the AOKANG group is officially handed over to the Olympic Organizing Committee in July 1st.

The smooth handover of the ceremonial shoes indicates that Wenzhou shoes have been internationally recognized both in terms of style design, product quality and brand reputation, and represent the image of China.

This etiquette functional shoe is purely hand-made. It uses green non-toxic glue and integrated with the latest development of nano technology. It can balance the pH of human feet and inhibit the growth of bacteria, and adapt to the special work needs of high intensity, high density and long time during the Olympic Games.

It is reported that the ceremonial shoes displayed in the handover ceremony are divided into two styles: male and female, respectively, for ceremonial and ceremonial ceremonies and flag bearers.

"Its design inspiration mainly comes from the Olympic Games main building bird nest and water cube."

Xu Jianliang, President of the AOKANG footwear technology research institute, said that the tranquility and peace of the water cube and the bird's nest, representing the excitement and the sense of power, reflect the feeling of heaven and earth, water, fire, radiation and introvertion, shaking and poetic interlacing. This dialogue between strong personality and changeable emotions gives people a special inspiration and purity, and shows the earnestness and dedication of the ceremonial personnel in the Olympic Games.

According to Xu Jianliang, in the Green Olympics, we have taken full account of the selection, processing and production of leather materials, and used non-toxic glue. In the technology Olympics, we have adopted the latest development of nanotechnology to guarantee the pace of pH and inhibit the growth of bacteria. In the Humanistic Olympics, we have taken into consideration the nature of the Olympic standard bearers and etiquette ladies, the standard of standing and walking for a long time, and enhancing the comfort and health of the products so as to relieve fatigue.