Refueling China TVC: Anta'S Olympic Marketing Strategy

Recently, Anta has been watching the "TVC China", which is likely to find some changes in the TVC.

With the strong patriotic sentiment before, Anta's recent series of advertisements and online activities reflect the red sentiment of this ethnic group's support for China's sports industry.

As one of the biggest sales volume of China's sportswear brand, Anta is striving to improve its national brand image in the eyes of the Chinese people.

5. 12 only three days after the Wenchuan earthquake in Sichuan, Anta headquarters quickly held the "love disaster area, love pfer" donation. The chairman and chief executive officer of the board Ding Zhizhong announced that the company would donate more than 10 million yuan in cash and supplies for the earthquake stricken areas. It also advocated that all Anta employees and Anta distributors and Anta partners across the country voluntarily donated money to the people in the disaster area.

When interviewed in an interview afterwards, Anta's official said that this was only due to the obligations and obligations of a national enterprise to the society.

However, we can clearly see that at the critical moment when many Chinese people are faced with problems and challenges, it is often these domestic enterprises that are the first to come out and use their own actions to unite their siblings and hands, and have played a good example role.

In order to encourage more people to invest in this refueling sea and to publicize the spirit of supporting China's sports and patriotic spirit, Anta not only launched timely "cheer China" online cheer and Olympic knowledge quiz activities, but also broadcast the "oil Canada China" TVC in major mainstream media.

The shocking picture in the film and the slogan "the Chinese are fighting for breath" and "refueling China" are inspiring millions of Chinese people, showing the unique and persistent spirit of sports spirit.

The patriotic national pride of the whole TVC is lofty and inspiring. It is a very impressive piece of recent commercials featuring Olympic Games.

"Refueling China" interprets the hearts of thousands of Chinese people and brings together the belief of millions of Chinese people.

At the end of the Olympic Games, Anta has carried forward and sublimated the patriotic complex in the "refueling China". With the slogan of "Chinese backbone made by China" with every Olympic Chinese, the most shocking pictures have become more vivid and specific, and the images of the athletes have been depicted more deeply.

The film "yellow skin, sweat baptism", "black eyes, with fighting spirit" illuminate the spirit of the Yellow Emperor's unyielding backbone, giving people strong visual impact and spiritual strength.

And the slogan of "Chinese people fighting for breath" and "refueling China" become the slogan of "the Chinese backbone of the Chinese people."

At this time of great excitement, every Chinese feels the sense of mission as host of the Olympic Games. As a national brand that has always been concerned about China's sports cause, Anta has profoundly interpreted this enthusiasm which is ready to go out and further ignited the passion and dream of every Chinese in our hearts.

As a leading brand in China's sporting goods industry, Anta has always been committed to becoming a national enterprise with a sense of social responsibility.

Efforts to continue to give back to society, and decades of silent support for the development of China's sports industry, for many popular sports, such as basketball, table tennis competitions and activities to provide sponsorship.

Many sports marketing and analysts say Anta's patriotic brand has raised its image in the two or three tier cities of China to some young consumers.

When Nike and Adidas struggle to compete in the high-end market, it is wise to focus on the mass market of the two or three tier cities, because the demand for consumers in this market is great, no less than the high-end.

At present, Anta has dominated the field.

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