3 Live Broadcast Of Goods 170 Million, Why Is Sydney Not Satisfied?

The distance between fans and idols was narrowed because of live broadcast.

The red man Sydney, who has millions of fans, once again subverted himself and expanded his career boundaries. In September 2nd this year, Sydney joined Taobao live, 21 days, 3 live broadcast, the total sales of goods amounted to 170 million yuan.

During the live broadcast of Malaysia's September 19th live broadcast, the bird's nest products recommended by the Sydney studio for more than 1500 yuan were sold out, creating a live record of more than 5 million yuan sold for single product, exceeding the other anchor of the same competition.

Statistics show that in 2018, the number of Internet celebrities with more than 100 thousand fans increased by 51% over the same period last year, and the net red of fans over 1 million grew by 23%. At the same time, as of April 2018, the growth rate of net red business GMV increased to 62%.

Net red belt is a test of its own technology and strength, and also the best closed-loop for its commercial value. As the traffic dividend continues to disappear, the head net red is also thinking about how to continue to absorb gold and maintain its heat.

　 Become the 21 day of the anchor.

The distance between fans and idols is once again narrowed by live streaming.

In the early morning of August 30th, after 6 hours of live broadcast, the red man Sydney ended up with 61 million sales. This result refreshed the record of the red tape with Taobao in the history of live broadcasting.

This is the first time that Sydney has appeared in front of the camera as a cargo anchor. The voice of the small size is very slow. At first, the colleagues of the live broadcast team are full of worries. Can such a state adapt to the fast pace of Taobao's live broadcast?

Unexpectedly, the Sydney on the live room was like a chicken blood, three cans of Red Bull down the night, Sydney witty words, fast speed to introduce 30 products.

At 2 midnight, next season's Sydney is still full of vitality. This is the super strong recoil brought by live broadcast.

More than 10 months ago, the direct seeding team of several people was built up. The sample room on the 4 floor of Hangzhou west science and technology building is the most courier daily, and Sydney is a very picky person. There are 70-80 items in the category of single mask, and only one rack is chosen for Sydney.

South Korea's niche brand Australia can be lucky to choose. Before the live broadcast, Sydney and Mrs. Qian dressed in a mask to experience products in the office, no matter in the face value, smell, efficacy can reach her standards. That night, the mask sold 270 thousand pieces, almost shorting the store's inventory.

Differentiation is the characteristic of the live broadcast of Sydney, and she prefers recommending niche products.

In the 99 filial piety, Sydney introduced a $1700 fortune cooker, which appeared in Korean dramas frequently. The rice cooker that was rooted in the Korean family was rarely known to the Chinese. Sydney not only demonstrated on the spot, but also changed its fortune into a garage at home. Eventually, 2000 of the rice cookers were sold out, and 11 of the brands were sold short.

In addition, in the live activities of Malaysia activity week, Sydney picked up 1500 yuan per unit price boutique bird's nest. Before the live broadcast, they were slightly worried about the high priced unit price product. They did not expect to sell 3000 copies of the Live Sydney on the same day. They sold out on the shelves and became the selling champion of Malay week, and the data exceeded that of Wei Ya.

A few days after the end of the live broadcast, the Sydney team members began to study the buyer's show feedback, through the detailed feedback from fans, to confirm all the selling points described by Sydney in the live broadcast. "We are going to speak out with fans to respond and feedback." such deep grass is also the team's deep service to the brand.

In September, Sydney finished three live broadcasting with sales of 170 million, and the surprises continued, but she was still unhappy.

919 of the beauty show is in the qualifying match. The team has prepared more than 50 items for Sydney, and more than 10 items haven't been shown until 1 a.m., and Sydney has temporarily pinched 9 items off the hook.

"So late, even if there is no good result, it is not good for business fans." At the end of the live broadcast, Sydney was very upset. She told the team that she did not want to qualifying.

"I am not a professional anchor, and I have never thought of challenging Li Jiaqi and Wei Ya. There are channels to prove my commercial value."

　　 Love sharing Sydney

Turning micro-blog into Sydney is like entering a large grass planting base. Almost every day, she will share her daily life on micro-blog, and sometimes there will be dozens of days in a day.

The high density also makes fans familiar with this red man's temperament, a little sister who loves shopping and loves sharing.

Before selling the bird's nest live, Sydney once searched the bird's nest in micro-blog, found dozens of articles, and originally began to make bird's nest three years ago. "It's no object for itself to eat, including pregnancy."

She found that the fans changed after the live delivery. There are more than 12 million 500 thousand fans in the Sydney women's clothing store, many fans have long been asleep, but they are activated again through live broadcast. Because sales of all kinds of products, boys, girls, Bao Ma, Bao dad, and even many aunts will buy, the radiation circle of the crowd is expanding.

At Ali Mama M Marketing Summit, Taobao live beauty makeup director Zhi Gu believes that net red has made several characteristics of fans Economy: first, set up a set of people, have a face value, and can manage the color value; second, to create word-of-mouth, not only requires the professional degree of net red, but after the team can maintain continuous communication with the users, and third, be willing to share.

In October 10th, Sydney made the twenty-seventh vlog of the year. The short video of half an hour recorded her work and life, so that fans could see fresh and emotional Sydney.

Starting from Sydney's eyes, assistant Nie Zi's camera pressed the start button, and Sydney was used to speaking to the camera. She took the lens as a girlfriends.

From the assistant's shooting scenes, many fans recognized the son of pea, who was still in the babbling of snow, and her favorite dog, William. She also knew that she usually sleeps at 4 in the morning and gets up at 10 in the morning.

Of course, work has always occupied 2/3 of her current life. In a recent filming in Shanghai, she instructed Chen Fan's red man to explain the details of a bag, such as space size and practicality.

Most of the time, Hangzhou's home is her second office. When she came home from Shanghai on business, the designer had prepared the bags, clothes and shoes for the next live broadcast, waiting for Sydney to make the final clapper.

"Use the most expensive eye cream to last the night." Busy every day to the East fish maw white, she just lay down, second days opened up and entered the combat state.

Not long ago, Sydney boarded the list of "2019 Hurun Under 30s business leaders" and became one of the 35 outstanding young entrepreneurs in the new retail industry.

The four words of "entrepreneurial leaders" are very heavy. I am very glad that this era has given me the chance. Ordinary people can also have heroic dreams. The names on the list belong to everyone. Sydney said at micro-blog.

　　 Sydney and her red army

As CEO of Hangzhou chen fan electronic commerce limited liability company, Sydney is not the Taobao shopkeeper who took the goods in Sijiqing stalls many years ago. Now she has a greater sense of responsibility.

Since 2015, after realizing that the net red economic and business model has matured, Sydney has begun her expansion plan, that is, breaking through the single shop operation mode of women's clothing, expanding the brand matrix, adding beauty stores, children's clothing stores, etc., and using their own industry resources and influence to hatch more red men and shops.

On the left side of Sydney, Mrs. Qian, COO of Chen Fan electronic commerce company, said that in the past year, the company has signed more than 100 KOL through the red man hatching, and the annual GMV is nearly 2 billion yuan. They maintain close cooperation with jowl, micro-blog and Xiao Hong books. "On these bases, we cover nearly 100 million fans of the whole platform."

From the head redhead Sydney to the new net red, the red men of Chen Fan sails together to drain. Sydney said that she can share the wear on the social platform from the different red people in the matrix, so that starting from her entry, fans can choose according to their own preferences and flow to different red people.

But when we need to focus on supporting a new person, the red man matrix is like countless tributaries that eventually flow into the sea, which is a diversion for new people. Last year, double 11, a new jewelry store sold 5000 hats.

According to the different characteristics and advantages of each red man, Sydney will tailor the personalized development path. Different net red correspond to different brands and products, and then capture more subdivided market.

In Sydney's vlog, Bai Xuechang, a frequent figure, is a model of Mrs. Lee's home shop, and she is also a member of Chen Fan's net red matrix.

In the office, you usually can't see them. There are ten 28 inch suitcases stacked on the corner of a building. They are all the red net people who run their own micro-blog. When they are busy, they lift up their boxes and go home to take pictures at home and abroad.

"Our layout is not only in the field of live broadcasting, but rather by our influence to help brands and new products build their own product guidance in the hearts of fans." Mrs. Qian indicated that they wanted to use live broadcast as an entry point and use the live broadcast tools in Ali's mother's product system to design more marketing gameplay and become a reliable carrier company.

A multi billion dollar company, a 90 year old female helmsman, seems to have handled every role properly, whether it be a red man, a anchorperson, a manager or a mother.

Fans kept painting the message area under Sydney micro-blog, and they listed a full list of idols, hoping that she could arrange the next live broadcast.